Mood Boosting Haircare: Welcome To The World Of Amika

Monday, 20 October 2025 – 4 min read

Amika has just landed at Face The Future! Founded in Brooklyn back in 2007 by two industry outsiders, the brand has since become a staple in hair routines around the world.

Maisie Turner Content Editor

Amika, the haircare brand led by experts has just landed at Face The Future! Founded in Brooklyn back in 2007 by two industry outsiders, the brand has since become a staple in hair routines around the world. Known for their eye-catching packaging and sweet-smelling products Amika have taken the haircare industry by storm for their maximalist approach to hair products.

Read on to learn more about Amika, their powerhouse ingredient, and some of our favourite products from the brand!

The Amika Approach: Maximalist Haircare

In a world of minimalist, stripped backed packaging, Amika truly stand out from the crowd. The first thing you’ll notice about Amika hair products is their vibrant packaging that is filled with bright colours and patterns that you won’t miss, but this maximalist approach doesn’t stop with their packaging – the formulations themselves are bursting with hair-loving ingredients for quite literally all hair types, including:

Straight
Wavy
Curly
Coily
Zig-zag coil

Amika’s main goal is to support and celebrate individuality and inclusivity. They do this by creating products that everyone can use to work towards health, hydrated hair.

Signature Superfruit Ingredient

Although no two Amika products are the same, they almost all have one thing in common – sea buckthorn berry.

Sea buckthorn berry, also known as seaberry and obliphica, is included in nearly all Amika’s formulas for good reason. It is a powerhouse ingredient for hair that improves strength and provides nourishment and moisture to strands. Sea buckthorn is full of fatty acids, to restore essential moisture to the hair. We often lose lipids when we do things like daily hair washing, expose our hair to do too much sun, and do chemical treatments on our hair. The ingredient is completely multi-functional, and it can even be eaten! Key things to know about sea buckthorn are:

It is 70x stronger than vitamin C.
It has 3x more vitamin A than a carrot.
It contains 190 biologically active compounds that nourish the body’s cells.

No wonder Amika love it so much! As they pride themselves on sustainable and ethical practices, the brand sources their sea buckthorn from a certified-organic farm on the Tibetan Plateau.

Must-Try Products

We’ve rounded up a selection of some of the products we love the most from Amika. Keep reading for our top pics!

Amika The Kure Intense Bond Repair Mask 100ml

Amika the kure intense bond repair mask jar on a white background

This hair mask is loved by many thanks to its powerful hair repair properties. Formulated with Amika’s Bond Fortifying Technology, this rich mask helps to target and strengthen the bonds in the hair that are prone to breakage. The formula also includes borage oil, shea butter and mango butter that enriches the hair with vitamins, starflower seeds, and omegas. The result is softer, shinier, and healthier hair.

Amika Blockade Heat Defense Serum 50ml

Pink bottle of amika blockade heat defense serum on a white background

Achieve the sleek styles you’re dreaming of with this heat protecting serum that protects hair up to 230°C. After applying, hair is left looking glossy and shiny thanks to a formulation that includes Amika’s signature sea buckthorn, omega-7 fatty acids, antioxidants, vitamins C and A. The lightweight serum texture leaves no residue on the hair for a sleek and weightless finish every time.

Amika Bust Your Brass Cool Blonde Repair Intense Hair Mask 250ml

Keep brass away from your blonde with this nourishing mask. Think of this as an extension of the Kure, made specifically for blondes who want to keep their hair cooler and brighter. The mask is made with all the hair-loving ingredients Amika is known for, with the addition of ultra-fine violet pigments that counteract yellow tones to keep your blonde refreshed until your next trip to the salon.

Amika Frizz-Me-Not Hydrating Anti Frizz Treatment 200ml

Spritz and go for zero frizz with this easy treatment. Formulated to lock in hydration, control frizz and boost shine for smooth and silky hair, this mist contains Extended Humidity Shield Technology to create a protective barrier that seals in moisture all day long. It also doubles as a heat protectant, guarding your hair from heat damage up to 232°C.

Amika Must-Haves

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