Purposeful Skincare By Allies

Born from one of our customer’s most-loved brands, Allies of Skin, PSA was created to bring efficacious yet wallet-friendly products to the market.

Standing for Purposeful Skincare by Allies, the range is made from a collection of products that are each designed to serve a specific purpose.

From cleansing and purifying to treating and protecting, discover the fun-loving, high-performance range making waves across the skincare industry.

Because Healthy Skin Is Everybody’s Birthright

Whilst Allies founder, Nicolas Travis, was in Malaysia training the Sephora sales team for the launch of Allies of Skin in stores, he was heartbroken to realise that the sales associates he was training were unable to afford his products. 

Speaking to him after the session, the sales associates told Nicolas that they loved the effects of Allies products, but that one product alone would cost them ¼ of their monthly salary - making the range unaffordable to them.

Believing that healthy skin is everybody’s birthright, Nicolas saw an opportunity to go and create a brand-new range of products that would be easy-to-use, fun, efficacious, and affordable.

Designed to help you customise your skincare routine wherever you are on your skincare journey, PSA is here to help your skin win.

Face The Future is an authorised stockist of PSA. Their product range is available to buy online or by phone on 0113 282 7744.

For a truly bespoke skincare service or advice on the best PSA products for your skin, talk to one of our skincare experts via phone or email, or complete our online real-time skin test.

If you would like a free personalised skincare consultation with one of our skincare experts, simply take this quiz and we’ll get back to you within 3 working days with our expert recommendations.


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Boost Your Skin's Radiance With PSA HEROINE Mandelic & Licorice Superfood Glow Tone

A real skincare heroine, this Mandelic & Licorice Superfood Toner packs a supercharged boost of radiance for your complexion.

With a powerful blend of antioxidants, the toner gets to work to repair, soothe, exfoliate, brighten, and hydrate your skin. The addition of kombucha helps to strengthen your skin barrier, and protect your skin from free radical damage.

To get the best results, use the toner both day and night by saturating a cotton pad and sweeping it along your face, neck, and decolletage. Alternatively, you can pour the toner straight onto your hands before gently patting it into your skin.

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Frequently Asked Questions

PSA was created when Nicolas Travis, the founder of the iconic brand, Allies of Skin, visited Malaysia to train the Sephora sales team for the launch of Allies of Skin in their stores. After the training, he was heartbroken to realise that the sales associates on his training course were unable to afford his products. He wanted to create a sister brand that would offer the same incredible skin results that people loved, but for a more affordable price. PSA, or Purposeful Skincare by Allies, was born.

All PSA products have a 2-year shelf-life when unopened. Once open, you can refer to the packaging, which will tell you how many months the skincare will be most effective for. Each product lasts for 6-12 months from the time of opening. The icon with the open jar on the back of every product will tell you how long your individual product will last.

PSA is suitable for all skin types – please see individual products to find your perfect match.

The scent of PSA skincare is a natural by-product of the bioactive plant oils they use in their products - their aroma changes over time. PSA has a sole goal for maximum potency and efficacy, so they do not formulate the scent. The final aroma comes from a clean, meticulous formulation process.