Face Serums

Facial Serums For Radiant, Youthful-Looking Skin

Packed with potent ingredients, face serums deliver targeted solutions for hydration, brightening, and anti-ageing, helping you achieve a healthier, more radiant complexion.

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Bondi Sands Technocolor Sapphire Self Tanning Face Serum 50ml

$35.00

MANTLE The Smoothing Serum

$144.00

MZ SKIN Calming Rescue Serum

$224.00 $264.00 15% offsaving

MZ SKIN Reviving Bio-Placenta & Stem Cell Serum Luxury Size 50ml

$552.00 $649.00 15% offsaving

FILORGA NCEF-INTENSIVE Anti-Ageing Retinol Face Serum, Anti-Wrinkle, Firmness, Radiance

$160.00 $168.00 5% offsaving

FILORGA LIFT-DESIGNER Anti-Ageing Ultra Lifting Firming Face Serum

$144.00 $152.00 5% offsaving

Avant Skincare Anti-Fatigue Brightening Prebiotics Sensitive Eye Serum 15ml

$103.00 $147.00 30% offsaving

Perricone MD Clean Correction Restorative Serum 59ml

$150.00 $166.00 10% offsaving

Bondi Sands Thirsty Skin Hyaluronic Acid Serum

$18.00

Bondi Sands Begin Again Vitamin B3 Serum

$20.00

mesoestetic Age Element Brightening Concentrate

Even the skin tone, improve radiance, and reduce signs of premature ageing with mesoestetic Age Element Brightening Concentrate, an antioxidant-rich serum.

$191.00

Allies of Skin Multi Peptides & GF Advanced Lifting Serum

Allies of Skin Multi Peptides & Growth Factor Advanced Lifting Serum 30ml

$252.00 $336.00 25% offsaving

BIOEFFECT EGF Serum 30ml

This ground-breaking anti-ageing formula uses plant derived Epidermal Growth Factors to dramatically improve visible signs of ageing.

$350.00 $437.00 20% offsaving

mesoestetic Antiaging Flash Ampoules (10 pack)

These powerful ampoules deliver instant anti-aging and anti-fatigue results.

$102.00

mesoestetic Skin Balance

mesoestetic’s Skin Balance is an intensive concentrate that has a calming effect on the skin to intensely soothe irritation, localised redness, and itching while balancing and strengthening the skin’s barrier function.

$163.00

VENN Skincare Age-Reversing All-In-One Concentrate

VENN Skincare Age-Reversing All-In-One Concentrate is a multi-correctional cream, formulated with VENN’s patented Hydration, Delivery and Solubilization Technologies. The key ingredients include potent concentrations of antioxidants and peptides, including VENN’s patented form of Ginsenoside Compound...

$392.00

Augustinus Bader The Elixir 30ml

$830.00

Sarah Chapman Eye Recovery Serum 15ml

$86.00 $123.00 30% offsaving

BIOEFFECT EGF Serum 15ml

This ground-breaking anti-ageing formula uses plant derived Epidermal Growth Factors to dramatically improve visible signs of ageing.

$207.00 $258.00 20% offsaving

BIOEFFECT EGF Power Serum

$252.00 $315.00 20% offsaving

Augustinus Bader The Serum Nomad

Intensely hydrate, protect your skin from free radicals and boost natural radiance with the powerful antioxidant-charged The Serum Nomad.

$554.00

OSKIA Nutri-Bronze Adaptive Sheer Tinted Serum

$87.00 $125.00 30% offsaving

BIOEFFECT EGF Eye Serum

Containing plant derived Epidermal Growth Factors, this eye serum improves and prevents the appearance of lines, wrinkles and crows feet.

$110.00 $138.00 20% offsaving

Dermaceutic Serum C25 Cream

Controls free radicals and ensures resistance to sunlight and pollution.

$88.00

mesoestetic Blemiderm Treatment

$115.00

Dr Levy Switzerland Fire & Snow

$334.00

Dr LEVY Switzerland Booster Serum

An ultra concentrated serum that uses groundbreaking stem cell technology to improve the appearance of fine lines and wrinkles.

$535.00 $554.00 3% offsaving

Sarah Chapman Vitamin C Power 1 Serum 30ml

$121.00 $172.00 30% offsaving

Allies of Skin 20% Vitamin C Brighten + Firm Serum

For a smoother, firmer, more radiant-looking complexion, treat your skin to Allies of Skin 20% Vitamin C Brighten + Firm Serum.

$134.00 $178.00 25% offsaving

Allies of Skin Mandelic Pigmentation Corrector Night Serum

A multitasking serum, Allies of Skin Mandelic Pigmentation Corrector Night Serum brings all the benefits of an AHA but none of the negatives, such as tightness and irritation.

$141.00 $187.00 25% offsaving

Emepelle Serum

Emepelle Serum is formulated specifically for people experiencing perimenopause and menopause, during which time low estrogen levels can accelerate skin ageing

$194.00 $258.00 25% offsaving

VENN Skincare Vitamin B Activated All-In-One Concentrate

This multi-correctional cream is formulated with VENN’s patented Hydration, Delivery and Solubilization Technologies. VENN Skincare Vitamin B Activated All-In-One Concentrate contains 6 types of B Vitamins, including Niacinamide, 11 Amino Acids and VENN’s patented form...

$392.00

The Ordinary Hyaluronic Acid 2% + B5 V2 Next Gen 60ml

Aqua (Water), Sodium Hyaluronate, Propanediol, Pentylene Glycol, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate Crosspolymer, Phospholipids, Sphingolipids, Panthenol, Ahnfeltiopsis Concinna Extract, Glycerin, Polysorbate 20, Citric Acid, Sodium Citrate, p-Anisic Acid, Tocopherol, Trisodium Ethylenediamine Disuccinate, Caprylyl Glycol, Ethoxydiglycol,...

$29.00 $30.00 3% offsaving

Gatineau Golden Glow Gradual Tan Face Serum Light/Medium 50ml

$69.00 $81.00 15% offsaving

ME LINE Ethnic Skin Night Serum

This emulsion, to be used in the evening, helps to improve and delay the appearance of pigmentation in skin phototypes IV - VI.

$164.00 $176.00 7% offsaving

About Face Serums

Discover the Best Face Serums for Healthy, Radiant Skin

Face serums are a skincare powerhouse, delivering concentrated ingredients such as retinols and vitamin c to hydrate, brighten, and target specific skin concerns. Whether you’re looking to combat fine lines, even out skin tone, or boost hydration, our collection offers the perfect serum for every skin type and need, including the best vitamin C and retinol serums.

Find Your Perfect Face Serum

From lightweight, fast-absorbing formulas to rich, nourishing treatments, our face serum collection is designed to revitalise and protect your skin. Whether you need intense hydration, antioxidant protection, or targeted treatment for ageing and pigmentation, these expertly curated serums help to smooth, firm, and enhance your complexion.

Personalised Advice on Face Serums

Not sure which face serum is right for your skin? Our experts can help, reach out for tailored recommendations, explore our blog for expert skincare advice, or take our online skin test to discover the best serums for your skincare routine. Let us help you achieve your healthiest, most radiant skin yet.

How To Apply Serums Correctly

Serums are powerhouses packed with concentrated ingredients designed to target specific skin concerns. In this video, we're guiding you through step-by-step with this easy-to-follow tutorial.

Explore La Roche-Posay Face Serums for Healthier, Stronger Skin

La Roche-Posay’s face serums combine dermatological expertise with gentle, effective ingredients to deliver targeted skincare solutions. Whether you need deep hydration, antioxidant protection, or anti-ageing support, these serums are designed to enhance skin health without irritation. Perfect for sensitive skin, they work to soothe, protect, and restore balance for a stronger, more radiant complexion.

shop La Roche Posay Face Serums

Discover The Ordinary Face Serums for Every Skin Concern

The Ordinary’s face serums deliver high-performance ingredients without the fuss, offering targeted solutions for hydration, brightness, and anti-ageing. Whether you’re looking for the best vitamin C serum to boost radiance, a hyaluronic acid serum for deep hydration, or a retinol serum to refine skin texture, The Ordinary’s collection makes effective skincare simple and accessible.

Shop The Ordinary Face Serums

Expert Tip for Face Serums

"Face serums are like a power boost for your skin, packed with concentrated ingredients that work deeper than your usual moisturiser. To get the best results, apply your serum to clean, slightly damp skin so it absorbs better. In the morning, go for a hydrating or antioxidant-rich serum to protect and nourish. At night, switch to something like retinol or peptides to help your skin repair while you sleep. If you're layering serums, start with the thinnest and let each one sink in before applying the next. The secret to great skin? Stick with it, these targeted formulas work best when you use them consistently."

- Kimberley, Clinic & Customer Experience Manager

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What Is The Best Niacinamide Serum?

In the ever-evolving world of skincare, it can be difficult to stay on top of the latest and most effective ingredients for your skin type, becoming overwhelmed by the options available. With this in mind, we’re here to simplify things, shining a light on skincare powerhouse niacinamide by sharing what we think is the best niacinamide serum on the market.

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Frequently Asked Questions

What does a face serum do?

Face serums deliver concentrated active ingredients deep into the skin, targeting specific concerns like hydration, brightening, fine lines, and uneven texture. They absorb quickly and enhance the effectiveness of your skincare routine.

How do I choose the right face serum for my skin type?

Consider your skin concerns, hydration for dry skin, oil control for combination skin, soothing ingredients for sensitive skin, and anti-ageing formulas for mature skin. If you're unsure, our skincare experts can guide you to the perfect match.

When should I apply a face serum?

Serums are best applied after cleansing and before moisturiser. Use lightweight serums in the morning, such as hydrating or antioxidant-rich formulas, and active serums like retinol at night for best results.

What are the best vitamin C serums for brightening and glowing skin?

Vitamin C serums help to boost radiance, even skin tone, and protect against environmental damage. Look for stabilised formulas with L-ascorbic acid or tetrahexyldecyl ascorbate for maximum efficacy.

Can I use retinol serums every day?

Retinol serums should be introduced gradually, starting with a few nights per week to allow your skin to adjust. Over time, you can increase frequency as tolerated. Always follow with SPF in the morning.

Can I layer multiple serums in my routine?

Yes, you can layer serums, but it’s best to apply them from thinnest to thickest consistency. Avoid mixing strong actives like retinol and vitamin C in the same routine unless your skin is already accustomed to them.

Do face serums replace moisturiser?

No, serums provide targeted treatment, but they don’t replace the need for a moisturiser. Always follow up with a moisturiser to lock in hydration and reinforce your skin barrier.

How long does it take to see results from a serum?

Results vary depending on the serum and skin concern, but you may notice hydration and radiance within days. Long-term benefits, such as reduced fine lines or improved tone, typically take 4 to 6 weeks.

Are serums suitable for sensitive skin?

Yes, but choose gentle formulations with soothing ingredients like niacinamide, hyaluronic acid, or centella asiatica. Avoid strong acids or high-strength retinoids if your skin is easily irritated.