Face Serums

Facial Serums For Radiant, Youthful-Looking Skin

Packed with potent ingredients, face serums deliver targeted solutions for hydration, brightening, and anti-ageing, helping you achieve a healthier, more radiant complexion.

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ALLSKIN MED R Essential Renewal Serum with boxALLSKIN MED R Essential Renewal Serum
ALLSKIN MED R Essential Renewal Serum

Is available through Face the Future Advanced Skin Clinic following a consultation and as part of a complete regime. Please contact our clinic to book your ALLSKIN MED consultation and to start your journey to...

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Perricone MD High Potency Classics Hyaluronic Intensive Hydrating Serum 59mlPerricone MD High Potency Classics Hyaluronic Intensive Hydrating Serum 59ml
Perricone MD High Potency Classics Hyaluronic Intensive Hydrating Serum 59ml

$157.00
Omorovicza Daily Vitamin C Serum 30mlOmorovicza Daily Vitamin C Serum 30ml
Omorovicza Daily Vitamin C Serum 30ml

$209.00
Allies of Skin Deluxe Multi Peptides & GF Advanced Lifting SerumAllies of Skin Deluxe Multi Peptides & GF Advanced Lifting Serum
Allies of Skin Deluxe Multi Peptides & GF Advanced Lifting Serum

$89.00
Pharmaceris N - C-Capilix Vitamin C Serum
Pharmaceris N - C-Capilix Vitamin C Serum

Boosting skin radiance, this Vitamin C serum increases collagen production, helping to smooth out lines and wrinkles for a more youthful complexion.

$47.00
The Ordinary Hyaluronic Acid 2% + B5 V2 Next Gen 60mlThe Ordinary Hyaluronic Acid 2% + B5 V2 Next Gen 60ml
The Ordinary Hyaluronic Acid 2% + B5 V2 Next Gen 60ml

Aqua (Water), Sodium Hyaluronate, Propanediol, Pentylene Glycol, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate Crosspolymer, Phospholipids, Sphingolipids, Panthenol, Ahnfeltiopsis Concinna Extract, Glycerin, Polysorbate 20, Citric Acid, Sodium Citrate, p-Anisic Acid, Tocopherol, Trisodium Ethylenediamine Disuccinate, Caprylyl Glycol, Ethoxydiglycol,...

$30.00
Natura Bissè Essential Shock Intense Hydro RescueNatura Bisse Essential Shock Intense Hydro Rescue Serum
Natura Bisse Essential Shock Intense Hydro Rescue Serum

$94.00 $105.00 10% offsaving
Pharmaceris A - A&E-Sensilix Duo Concentrate with Vitamin A & EPharmaceris A - A&E-Sensilix Duo Concentrate Serum with Vitamin A & E
Pharmaceris A - A&E-Sensilix Duo Concentrate Serum with Vitamin A & E

This hydrating serum uses the power of Vitamin E to help smooth out wrinkles for effective anti-ageing results.

$47.00
New
The Ordinary Niacinamide 10% + Zinc 1% 60mlThe Ordinary Niacinamide 10% + Zinc 1% 60ml
The Ordinary Niacinamide 10% + Zinc 1% 60ml

Aqua (Water), Niacinamide, Pentylene Glycol, Zinc PCA, Dimethyl Isosorbide, Tamarindus Indica Seed Gum, Xanthan Gum, Isoceteth-20, Ethoxydiglycol, Phenoxyethanol, Chlorphenesin.

$18.00
New
The Ordinary Multi-Peptide + Copper Peptides 1% Serum 30mlThe Ordinary Multi-Peptide + Copper Peptides 1% Serum 30ml
The Ordinary Multi-Peptide + Copper Peptides 1% Serum 30ml

$55.00
Minimalist Tranexamic 03%Minimalist Tranexamic 03% Face Oil
Minimalist Tranexamic 03% Face Oil

$23.00
Omorovicza Midnight Renewal 30mlOmorovicza Midnight Renewal Serum 30ml
Omorovicza Midnight Renewal Serum 30ml

$284.00
Minimalist Vitamin C 10%Minimalist Vitamin C 10% Face Oil
Minimalist Vitamin C 10% Face Oil

$25.00
Eneomey Rejuv ElixiumEneomey Rejuv Elixium Anti-Ageing Serum
Eneomey Rejuv Elixium Anti-Ageing Serum

Help plump wrinkles and reveal a toned, firm and plump complexion with Eneomey's Rejuv Elixium. Formulated with two exclusive complexes from Eneomey's laboratory, this anti-ageing serum limits oxidative stress, boosts collagen, elastin and Hyaluronic Acid...

$104.00 $110.00 5% offsaving
Allies of Skin Prebiotics & Niacinamide Pore Refining BoosterAllies of Skin Prebiotics & Niacinamide Pore Refining Booster
Allies of Skin Prebiotics & Niacinamide Pore Refining Booster

Reduce the appearance of pores and imperfections with Allies of Skin Prebiotics & Niacinamide Pore Refining Booster.

$137.00
Avant Skincare Damascan Rose Petals Revitalising Facial Serum and packagingAvant Skincare Damascan Rose Petals Revitalising Facial Serum
Avant Skincare Damascan Rose Petals Revitalising Facial Serum

This beauty refining essence serum is enriched with petals, extract of Orchid and a new generation of fermented active agents. Avant Skincare Damascan Rose Petals Revitalising Facial Serum renews skin and helps fight signs of...

$196.00 $218.00 10% offsaving
Perricone MD HP Growth Factor Firming & Lifting SerumPerricone MD HP Growth Factor Firming & Lifting Serum
Perricone MD HP Growth Factor Firming & Lifting Serum

$226.00
ME LINE Moist and packaging ME LINE Moist Serum
ME LINE Moist Serum

This concentrated occlusion serum regulates skin hydration levels and cell regeneration with complete and fragmented hyaluronic acid molecules to restore skin’s water balance.

$94.00 $101.00 7% offsaving

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Minimalist Vitamin C + E + Ferulic 16%Minimalist Vitamin C + E + Ferulic 16%
Minimalist Vitamin C + E + Ferulic 16%

$23.00
Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum 30mlAllies of Skin Tranexamic & Arbutin Advanced Brightening Serum
Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum

$176.00
Skin1004 Madagascar Centella Ampoule for All Skin Types 30mlSkin1004 Madagascar Centella Ampoule for All Skin Types 30ml
Skin1004 Madagascar Centella Ampoule for All Skin Types 30ml

$14.00 $24.00 42% offsaving
Wildsmith Skin Toning Body Serum 150ml in dark green bottle Wildsmith Skin Toning Body Serum 150ml
Wildsmith Skin Toning Body Serum 150ml

$123.00
Pestle and Mortar Vitamin C 2 Phase SerumPestle and Mortar Vitamin C 2 Phase Serum
Pestle and Mortar Vitamin C 2 Phase Serum

An innovative Pestle and Mortar Vitamin C 2 Phase Serum containing 16% Vitamin C blended with natural extracts for a brighter complexion.

$129.00
Pestle and Mortar Glow DropsPestle and Mortar Glow Drops Tanning Drops
Pestle and Mortar Glow Drops Tanning Drops

Customise your tanning with these drops enriched with hyaluronic acid to lock in moisture whilst developing a natural, healthy glow.

$67.00
Box and tube of ALLSKIN MED Pigmentation Control SerumALLSKIN MED Pigmentation Control Serum
ALLSKIN MED Pigmentation Control Serum

ALLSKIN MED Pigmentation Control Serum is available through Face the Future Advanced Skin Clinic following a consultation and as part of a complete regime. Please contact our clinic to book your ALLSKIN MED consultation and...

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AXIS Y 6+1+1 Artichoke Intensive Skin Barrier Ampoule 30mlAXIS-Y 6+1+1 Artichoke Intensive Skin Barrier Ampoule 30ml
AXIS-Y 6+1+1 Artichoke Intensive Skin Barrier Ampoule 30ml

$29.00 $38.00 24% offsaving
The Ordinary Multi-Peptide Serum for Hair Density 60mlThe Ordinary Multi-Peptide Serum for Hair Density 60ml
The Ordinary Multi-Peptide Serum for Hair Density 60ml

$40.00
Huxley Oil Essence; Essence-like, Oil-like 30mlHuxley Oil Essence; Essence-like, Oil-like 30ml
Huxley Oil Essence; Essence-like, Oil-like 30ml

$76.00
The Ordinary Hyaluronic Acid 2% + B5 V2 Next Gen 30mlThe Ordinary Hyaluronic Acid 2% + B5 V2 Next Gen 30ml
The Ordinary Hyaluronic Acid 2% + B5 V2 Next Gen 30ml

$17.00
PSA LIQUID CLARITY BHA & Bakuchiol Blemish Recovery BoosterPSA LIQUID CLARITY BHA & Bakuchiol Blemish Recovery Booster
PSA LIQUID CLARITY BHA & Bakuchiol Blemish Recovery Booster

$53.00
Codex Labs Antu Skin Barrier SerumCodex Labs Antu Skin Barrier Serum
Codex Labs Antu Skin Barrier Serum

$95.00
Pharmaceris W - Albucin-CPharmaceris W - Albucin-C Whitening Active Concentrate 5% Vitamin C Serum
Pharmaceris W - Albucin-C Whitening Active Concentrate 5% Vitamin C Serum

Recommended for sensitive, dry, and mature skin, Pharmaceris W Albucin-C is a whitening active concentrate with 5% vitamin C, for the daily care of skin with hyperpigmentation, brown marks or uneven tone.

$60.00
Avant Skincare Eight-hour Anti-Oxidising & Retexturing Hyaluronic Facial Serum and packagingAvant Skincare Eight-hour Anti-Oxidising & Retexturing Hyaluronic Facial Serum
Avant Skincare Eight-hour Anti-Oxidising & Retexturing Hyaluronic Facial Serum

Formulated with signature ingredients including Hyaluronic and Lipoic Acids, Avant Skincare Eight Hour Retexturing & Anti-Oxidising Hyaluronic Facial Serum aims to combat free radicals and protect against pollution. Skin texture is redefined thanks to powerful...

$169.00
Skinny Tan Wonder Serum Express 145mlSkinny Tan Wonder Serum Express
Skinny Tan Wonder Serum Express

$63.00
ALLSKIN MED R Ultra Renewal Serum with white box and purple tubeALLSKIN MED R Ultra Renewal Serum
ALLSKIN MED R Ultra Renewal Serum

ALLSKIN MED R Ultra Renewal Serum is available through Face the Future Advanced Skin Clinic following a consultation and as part of a complete regime. Please contact our clinic to book your ALLSKIN MED consultation...

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Face Serums

About Face Serums

Discover the Best Face Serums for Healthy, Radiant Skin

Face serums are a skincare powerhouse, delivering concentrated ingredients such as retinols and vitamin c to hydrate, brighten, and target specific skin concerns. Whether you’re looking to combat fine lines, even out skin tone, or boost hydration, our collection offers the perfect serum for every skin type and need, including the best vitamin C and retinol serums.

Find Your Perfect Face Serum

From lightweight, fast-absorbing formulas to rich, nourishing treatments, our face serum collection is designed to revitalise and protect your skin. Whether you need intense hydration, antioxidant protection, or targeted treatment for ageing and pigmentation, these expertly curated serums help to smooth, firm, and enhance your complexion.

Personalised Advice on Face Serums

Not sure which face serum is right for your skin? Our experts can help, reach out for tailored recommendations, explore our blog for expert skincare advice, or take our online skin test to discover the best serums for your skincare routine. Let us help you achieve your healthiest, most radiant skin yet.

How To Apply Serums Correctly

Serums are powerhouses packed with concentrated ingredients designed to target specific skin concerns. In this video, we're guiding you through step-by-step with this easy-to-follow tutorial.

Explore La Roche-Posay Face Serums for Healthier, Stronger Skin

La Roche-Posay’s face serums combine dermatological expertise with gentle, effective ingredients to deliver targeted skincare solutions. Whether you need deep hydration, antioxidant protection, or anti-ageing support, these serums are designed to enhance skin health without irritation. Perfect for sensitive skin, they work to soothe, protect, and restore balance for a stronger, more radiant complexion.

shop La Roche Posay Face Serums

Discover The Ordinary Face Serums for Every Skin Concern

The Ordinary’s face serums deliver high-performance ingredients without the fuss, offering targeted solutions for hydration, brightness, and anti-ageing. Whether you’re looking for the best vitamin C serum to boost radiance, a hyaluronic acid serum for deep hydration, or a retinol serum to refine skin texture, The Ordinary’s collection makes effective skincare simple and accessible.

Shop The Ordinary Face Serums

Expert Tip for Face Serums

"Face serums are like a power boost for your skin, packed with concentrated ingredients that work deeper than your usual moisturiser. To get the best results, apply your serum to clean, slightly damp skin so it absorbs better. In the morning, go for a hydrating or antioxidant-rich serum to protect and nourish. At night, switch to something like retinol or peptides to help your skin repair while you sleep. If you're layering serums, start with the thinnest and let each one sink in before applying the next. The secret to great skin? Stick with it, these targeted formulas work best when you use them consistently."

- Kimberley, Clinic & Customer Experience Manager

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What Is The Best Niacinamide Serum?

In the ever-evolving world of skincare, it can be difficult to stay on top of the latest and most effective ingredients for your skin type, becoming overwhelmed by the options available. With this in mind, we’re here to simplify things, shining a light on skincare powerhouse niacinamide by sharing what we think is the best niacinamide serum on the market.

learn more

Discover the Top-Selling Face Serums for Radiant, Healthy Skin

Our most-loved face serums deliver powerful hydration, brightening, and anti-ageing benefits for every skin type.
Medik8 Hydr8 B5 Serum (Hyaluronic Acid)Medik8 Hydr8 B5 Serum (Hyaluronic Acid)
Medik8 Hydr8 B5 Serum (Hyaluronic Acid)

Improves moisture levels within the skin. Contains skin-softening vitamin B5 and moisture-enhancing hyaluronic acid.

$86.00
Medik8 Liquid PeptidesMedik8 Liquid Peptides
Medik8 Liquid Peptides

Multi-peptide complex to help fight lines and wrinkles by minimising muscle contractions. The innovative drone-based delivery system delivers active ingredients throughout layers of the skin.

$105.00
SkinCeuticals Blemish + AGE Defense SerumSkinCeuticals Blemish + AGE Defense Serum
SkinCeuticals Blemish + AGE Defense Serum

Designed to prevent the formation of acne while minimising hyper-pigmentation and reducing the appearance of fine lines and wrinkles this product is perfect for those looking to tackle the ageing process as well as congestion.

$199.00
SkinCeuticals Serum 10SkinCeuticals Serum 10
SkinCeuticals Serum 10

This powerful skin protecting antioxidant serum helps to reduce the appearance of fine lines and wrinkles and is suitable for all skin types.

$190.00
Environ Focus Care Comfort+ Vita-Enriched Colostrum GelEnviron Focus Care Comfort+ Vita-Enriched Colostrum Gel
Environ Focus Care Comfort+ Vita-Enriched Colostrum Gel

This lightweight formula soothes and strengthens sensitive skin.

$80.00
SkinCeuticals Discoloration Defense SerumSkinCeuticals Discoloration Defense Serum
SkinCeuticals Discoloration Defense Serum

Target skin discolouration, stubborn brown patches and post-acne marks with this high-potency serum formulated with clinically proven active ingredients to help you achieve a brighter and more even-looking complexion.

$209.00
Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUSEnviron Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS
Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS

Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS contains the maximum concentration of vitamins A and C, and so should only be used by those who have already acclimatised to the C-Quence 1, 2, 3 and...

$224.00
Medik8 Clarity PeptidesMedik8 Clarity Peptides
Medik8 Clarity Peptides

Enhance skin’s natural luminosity with a peptide complex blend in a lightweight, soothing serum, formulated with 10% Niacinamide, Crystalide peptide and Zinc PCA.

$86.00
Dermatologist Recommended
La Roche-Posay Hyalu B5 Hyaluronic Acid SerumLa Roche-Posay Hyalu B5 Hyaluronic Acid Serum
La Roche-Posay Hyalu B5 Hyaluronic Acid Serum

Target loss of elasticity, volume and hydration with the fast absorbing La Roche-Posay Hyalu B5 Hyaluronic Acid Serum.

$86.00
Environ Tri-Retinoid Complex Retinol Serum ForteEnviron Tri-Retinoid Complex Retinol Serum Forte
Environ Tri-Retinoid Complex Retinol Serum Forte

$116.00

Frequently Asked Questions

Face serums deliver concentrated active ingredients deep into the skin, targeting specific concerns like hydration, brightening, fine lines, and uneven texture. They absorb quickly and enhance the effectiveness of your skincare routine.

Consider your skin concerns, hydration for dry skin, oil control for combination skin, soothing ingredients for sensitive skin, and anti-ageing formulas for mature skin. If you're unsure, our skincare experts can guide you to the perfect match.

Serums are best applied after cleansing and before moisturiser. Use lightweight serums in the morning, such as hydrating or antioxidant-rich formulas, and active serums like retinol at night for best results.

Vitamin C serums help to boost radiance, even skin tone, and protect against environmental damage. Look for stabilised formulas with L-ascorbic acid or tetrahexyldecyl ascorbate for maximum efficacy.

Retinol serums should be introduced gradually, starting with a few nights per week to allow your skin to adjust. Over time, you can increase frequency as tolerated. Always follow with SPF in the morning.

Yes, you can layer serums, but it’s best to apply them from thinnest to thickest consistency. Avoid mixing strong actives like retinol and vitamin C in the same routine unless your skin is already accustomed to them.

No, serums provide targeted treatment, but they don’t replace the need for a moisturiser. Always follow up with a moisturiser to lock in hydration and reinforce your skin barrier.

Results vary depending on the serum and skin concern, but you may notice hydration and radiance within days. Long-term benefits, such as reduced fine lines or improved tone, typically take 4 to 6 weeks.

Yes, but choose gentle formulations with soothing ingredients like niacinamide, hyaluronic acid, or centella asiatica. Avoid strong acids or high-strength retinoids if your skin is easily irritated.