Face Serums

Facial Serums For Radiant, Youthful-Looking Skin

Packed with potent ingredients, face serums deliver targeted solutions for hydration, brightening, and anti-ageing, helping you achieve a healthier, more radiant complexion.

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Natura Bisse Diamond Life Infusion Retinol Eye Serum 15mlNatura Bisse Diamond Life Infusion Retinol Eye Serum 15ml
Natura Bisse Diamond Life Infusion Retinol Eye Serum 15ml

$404.00 $505.00 20% offsaving
Omorovicza Midnight Renewal 30mlOmorovicza Midnight Renewal Serum 30ml
Omorovicza Midnight Renewal Serum 30ml

$200.00 $285.00 30% offsaving
Omorovicza Queen Serum 30mlOmorovicza Queen Serum 30ml
Omorovicza Queen Serum 30ml

$147.00 $209.00 30% offsaving
Pharmaceris N - C-Capilix  Vitamin C Serum
Pharmaceris N - C-Capilix Vitamin C Serum

Boosting skin radiance, this Vitamin C serum increases collagen production, helping to smooth out lines and wrinkles for a more youthful complexion.

$41.00 $47.00 13% offsaving
Minimalist Multi-Peptides 10%Minimalist Multi-Peptides 10% Face Serum
Minimalist Multi-Peptides 10% Face Serum

$18.00 $25.00 28% offsaving
Sand & Sky Tasmanian Spring Water Splash SerumSand & Sky Tasmanian Spring Water Splash Serum
Sand & Sky Tasmanian Spring Water Splash Serum

$45.00 $75.00 40% offsaving
Avant Skincare Age Prestige Antioxidising & Detoxifying Rose Serum and packaging Avant Skincare Age Prestige Antioxidising & Detoxifying Rose Serum
Avant Skincare Age Prestige Antioxidising & Detoxifying Rose Serum

Specifically formulated to remove impurities, boost radiance and smooth fine lines and wrinkles, Avant Skincare Age Prestige Antioxidising & Detoxifying Rose Serum is blended with revolutionary ingredients including Rose, Celldetox and Hyaluronic Acid to reveal...

$114.00 $207.00 45% offsaving
Minimalist Salicylic Acid 02%Minimalist Salicylic Acid 02% Face Serum
Minimalist Salicylic Acid 02% Face Serum

$15.00 $21.00 29% offsaving
Pharmaceris A - A&E-Sensilix Duo Concentrate with Vitamin A & EPharmaceris A - A&E-Sensilix Duo Concentrate Serum with Vitamin A & E
Pharmaceris A - A&E-Sensilix Duo Concentrate Serum with Vitamin A & E

This hydrating serum uses the power of Vitamin E to help smooth out wrinkles for effective anti-ageing results.

$41.00 $47.00 13% offsaving
Dark green Wildsmith Skin 4D Protection Serum 30ml bottle next to white boxWildsmith Skin 4D Protection Serum 30ml
Wildsmith Skin 4D Protection Serum 30ml

$99.00 $152.00 35% offsaving
ALLSKIN MED R Essential Renewal Serum with boxALLSKIN MED R Essential Renewal Serum
ALLSKIN MED R Essential Renewal Serum

Is available through Face the Future Advanced Skin Clinic following a consultation and as part of a complete regime. Please contact our clinic to book your ALLSKIN MED consultation and to start your journey to...

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OSKIA Super 16 Pro-Collagen Serum TravelOSKIA Super 16 Advanced Nutri-Active Collagen Serum Travel
OSKIA Super 16 Advanced Nutri-Active Collagen Serum Travel

Boost collagen and reduce fine lines with this advance formula suitable for even the most sensitive of skin.

$36.00 $52.00 31% offsaving
Box and product of ALLSKIN MED GF Firming SerumALLSKIN MED GF Firming Serum
ALLSKIN MED GF Firming Serum

ALLSKIN MED GF Firming Serum is available through Face the Future Advanced Skin Clinic following a consultation and as part of a complete regime. Please contact our clinic to book your ALLSKIN MED consultation and...

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White product and the box of ALLSKIN MED AHA Retexturising SerumALLSKIN MED AHA Retexturising Serum
ALLSKIN MED AHA Retexturising Serum

A retexturising and smoothing serum with a high concentration of glycolic, lactic, citric and shikimic acids delivered in a gradual release system with additional skin hydrators and soothers that enable excellent exfoliation with minimal irritation.

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Perricone MD High Potency Classics Hyaluronic Intensive Hydrating Serum 59mlPerricone MD High Potency Classics Hyaluronic Intensive Hydrating Serum 59ml
Pestle and Mortar Vitamin C 2 Phase SerumPestle and Mortar Vitamin C 2 Phase Serum
Pestle and Mortar Vitamin C 2 Phase Serum

An innovative Pestle and Mortar Vitamin C 2 Phase Serum containing 16% Vitamin C blended with natural extracts for a brighter complexion.

$141.00
Minimalist Niacinamide 05%Minimalist Niacinamide 05% Face Serum
Minimalist Niacinamide 05% Face Serum

$16.00 $23.00 30% offsaving
The Ordinary Balancing & Clarifying Serum 30mlThe Ordinary Balancing & Clarifying Serum 30ml
The Ordinary Balancing & Clarifying Serum 30ml

$33.00 $39.00 15% offsaving

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Peter Thomas Roth Even Smoother™ Glycolic Retinol Resurfacing Serum 30mlPeter Thomas Roth Even Smoother™ Glycolic Retinol Resurfacing Serum 30ml
BeautyPro Bakuchiol daily serum with packaging on a white backgroundBEAUTYPRO Bakuchiol Serum 30ml
BEAUTYPRO Bakuchiol Serum 30ml

$14.00 $19.00 26% offsaving
Sand & Sky Pro Youth Dark Spot SerumSand & Sky Pro Youth Dark Spot Serum
Sand & Sky Pro Youth Dark Spot Serum

$34.00 $56.00 39% offsaving
Saltee City Serum SPF+Saltee City Serum SPF+
Saltee City Serum SPF+

Providing SPF 50 UVA and UVB protection, Saltee City Serum SPF+ is an incredibly light serum for everyday use.

$55.00 $73.00 25% offsaving
Minimalist Hyaluronic + PGA 02%Minimalist Hyaluronic + PGA 02% Face Serum
Minimalist Hyaluronic + PGA 02% Face Serum

$16.00 $23.00 30% offsaving
Bondi Sands Gold’n Hour Vitamin C SerumBondi Sands Gold’n Hour Vitamin C Serum
Bondi Sands Gold’n Hour Vitamin C Serum

$17.00 $19.00 11% offsaving
Skinny Tan Wonder Serum Gradual Tanner 200mlSkinny Tan Wonder Serum Gradual Tanner
Skinny Tan Wonder Serum Gradual Tanner

$38.00 $48.00 21% offsaving
Skinny Tan Coconut Water Face Serum Tanning Drops 30mlSkinny Tan Coconut Water Face Serum Tanning Drops 30ml
Skinny Tan Coconut Water Face Serum Tanning Drops 30ml

$31.00 $38.00 18% offsaving
Avant Skincare Revitalising Facial Serum & Anti-ageing Hyaluronic Eye Serum DuoAvant Skincare Revitalising Facial Serum & Anti-ageing Hyaluronic Eye Serum Duo
Dermaroller Hyal C Serum
Dermaroller Hyal C Serum

$42.00 $59.00 29% offsaving
Codex Labs Antu Brightening Serum tubeCodex Labs Antu Brightening Serum CLEARANCE
Codex Labs Antu Brightening Serum CLEARANCE

$64.00 $92.00 30% offsaving
Skinny Tan Wonder Serum 145mlSkinny Tan Wonder Serum
Skinny Tan Wonder Serum

$49.00 $61.00 20% offsaving
Skinny Tan Wonder Serum Express 145mlSkinny Tan Wonder Serum Express
Skinny Tan Wonder Serum Express

$54.00 $63.00 14% offsaving
Minimalist Retinol 0.3%Minimalist Retinol 0.3% Face Serum
Minimalist Retinol 0.3% Face Serum

$16.00 $23.00 30% offsaving
Hello Sunday The One That Makes You Glow Dark Spot Serum SPF40Hello Sunday The One That Makes You Glow Dark Spot Serum SPF40
Perricone MD HP Growth Factor Firming & Lifting SerumPerricone MD HP Growth Factor Firming & Lifting Serum
Perricone MD HP Growth Factor Firming & Lifting Serum

$181.00 $226.00 20% offsaving
Perricone MD Cold Plasma Plus+ Advanced Serum ConcentratePerricone MD Cold Plasma Plus+ Advanced Serum Concentrate

Face Serums

About Face Serums

Discover the Best Face Serums for Healthy, Radiant Skin

Face serums are a skincare powerhouse, delivering concentrated ingredients such as retinols and vitamin c to hydrate, brighten, and target specific skin concerns. Whether you’re looking to combat fine lines, even out skin tone, or boost hydration, our collection offers the perfect serum for every skin type and need, including the best vitamin C and retinol serums.

Find Your Perfect Face Serum

From lightweight, fast-absorbing formulas to rich, nourishing treatments, our face serum collection is designed to revitalise and protect your skin. Whether you need intense hydration, antioxidant protection, or targeted treatment for ageing and pigmentation, these expertly curated serums help to smooth, firm, and enhance your complexion.

Personalised Advice on Face Serums

Not sure which face serum is right for your skin? Our experts can help, reach out for tailored recommendations, explore our blog for expert skincare advice, or take our online skin test to discover the best serums for your skincare routine. Let us help you achieve your healthiest, most radiant skin yet.

How To Apply Serums Correctly

Serums are powerhouses packed with concentrated ingredients designed to target specific skin concerns. In this video, we're guiding you through step-by-step with this easy-to-follow tutorial.

Explore La Roche-Posay Face Serums for Healthier, Stronger Skin

La Roche-Posay’s face serums combine dermatological expertise with gentle, effective ingredients to deliver targeted skincare solutions. Whether you need deep hydration, antioxidant protection, or anti-ageing support, these serums are designed to enhance skin health without irritation. Perfect for sensitive skin, they work to soothe, protect, and restore balance for a stronger, more radiant complexion.

shop La Roche Posay Face Serums

Discover The Ordinary Face Serums for Every Skin Concern

The Ordinary’s face serums deliver high-performance ingredients without the fuss, offering targeted solutions for hydration, brightness, and anti-ageing. Whether you’re looking for the best vitamin C serum to boost radiance, a hyaluronic acid serum for deep hydration, or a retinol serum to refine skin texture, The Ordinary’s collection makes effective skincare simple and accessible.

Shop The Ordinary Face Serums

Expert Tip for Face Serums

"Face serums are like a power boost for your skin, packed with concentrated ingredients that work deeper than your usual moisturiser. To get the best results, apply your serum to clean, slightly damp skin so it absorbs better. In the morning, go for a hydrating or antioxidant-rich serum to protect and nourish. At night, switch to something like retinol or peptides to help your skin repair while you sleep. If you're layering serums, start with the thinnest and let each one sink in before applying the next. The secret to great skin? Stick with it, these targeted formulas work best when you use them consistently."

- Kimberley, Clinic & Customer Experience Manager

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What Is The Best Niacinamide Serum?

In the ever-evolving world of skincare, it can be difficult to stay on top of the latest and most effective ingredients for your skin type, becoming overwhelmed by the options available. With this in mind, we’re here to simplify things, shining a light on skincare powerhouse niacinamide by sharing what we think is the best niacinamide serum on the market.

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Frequently Asked Questions

What does a face serum do?

Face serums deliver concentrated active ingredients deep into the skin, targeting specific concerns like hydration, brightening, fine lines, and uneven texture. They absorb quickly and enhance the effectiveness of your skincare routine.

How do I choose the right face serum for my skin type?

Consider your skin concerns, hydration for dry skin, oil control for combination skin, soothing ingredients for sensitive skin, and anti-ageing formulas for mature skin. If you're unsure, our skincare experts can guide you to the perfect match.

When should I apply a face serum?

Serums are best applied after cleansing and before moisturiser. Use lightweight serums in the morning, such as hydrating or antioxidant-rich formulas, and active serums like retinol at night for best results.

What are the best vitamin C serums for brightening and glowing skin?

Vitamin C serums help to boost radiance, even skin tone, and protect against environmental damage. Look for stabilised formulas with L-ascorbic acid or tetrahexyldecyl ascorbate for maximum efficacy.

Can I use retinol serums every day?

Retinol serums should be introduced gradually, starting with a few nights per week to allow your skin to adjust. Over time, you can increase frequency as tolerated. Always follow with SPF in the morning.

Can I layer multiple serums in my routine?

Yes, you can layer serums, but it’s best to apply them from thinnest to thickest consistency. Avoid mixing strong actives like retinol and vitamin C in the same routine unless your skin is already accustomed to them.

Do face serums replace moisturiser?

No, serums provide targeted treatment, but they don’t replace the need for a moisturiser. Always follow up with a moisturiser to lock in hydration and reinforce your skin barrier.

How long does it take to see results from a serum?

Results vary depending on the serum and skin concern, but you may notice hydration and radiance within days. Long-term benefits, such as reduced fine lines or improved tone, typically take 4 to 6 weeks.

Are serums suitable for sensitive skin?

Yes, but choose gentle formulations with soothing ingredients like niacinamide, hyaluronic acid, or centella asiatica. Avoid strong acids or high-strength retinoids if your skin is easily irritated.