Face Serums

Facial Serums For Radiant, Youthful-Looking Skin

Packed with potent ingredients, face serums deliver targeted solutions for hydration, brightening, and anti-ageing, helping you achieve a healthier, more radiant complexion.

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ESPA Tri-Active Lift & Firm Eye SerumESPA Tri-Active Lift & Firm Eye Serum
ESPA Tri-Active Lift & Firm Eye Serum

With powerful age-defying properties, ESPA Tri-Active Lift & Firm Eye Serum supports the delicate eye area so that it instantly feels nourished and looks brighter.

$73.00 $112.00 35% offsaving
Augustinus Bader The SerumAugustinus Bader The Serum 30ml
Augustinus Bader The Serum 30ml

Infused with powerful antioxidants, The Serum offers effective free radical protection whilst deeply hydrating your skin for a glowing complexion.

$501.00 $589.00 15% offsaving
Codex Labs Antu Skin Barrier SerumCodex Labs Antu Skin Barrier Serum
Codex Labs Antu Skin Barrier Serum

$67.00 $95.00 29% offsaving
Avant Skincare LIMITED EDITION Advanced Bio Radiance Invigorating Concentrate Serum (Anti-Ageing) and packaging Avant Skincare LIMITED EDITION Advanced Bio Radiance Invigorating Concentrate Serum (Anti-Ageing)
Avant Skincare LIMITED EDITION Advanced Bio Radiance Invigorating Concentrate Serum (Anti-Ageing)

Formulated with the purest form of Hyaluronic Acid, the highest concentration of Matrixyl, as well as caviar extract and a rich elixir of oils, Avant Skincare Limited Edition Advanced Bio Radiance Invigorating Concentrate Serum works...

$125.00 $226.00 45% offsaving
Avant Skincare Hyaluronic Acid Replenishing Lip Serum and packagingAvant Skincare Hyaluronic Acid Replenishing Lip Serum
Avant Skincare Hyaluronic Acid Replenishing Lip Serum

This replenishing lip treatment serum is formulated with hydrating Hyaluronic Acid and exfoliating Lactic Acid and is designed to simultaneously plump and nourish the lips. Avant Skincare Hyaluronic Acid Replenishing Lip Serum hydrates, plumps and...

$93.00 $169.00 45% offsaving
Avant Skincare Rose Radiance & Anti-ageing Hyaluronic Eye Serum and packagingAvant Skincare Rose Radiance & Anti-ageing Hyaluronic Eye Serum 
Avant Skincare Rose Radiance & Anti-ageing Hyaluronic Eye Serum 

Avant Skincare Rose Radiance & Anti-ageing Hyaluronic Eye Serum is an ultra-gentle eye serum, designed with the delicate skin and the sensitivity of the eyes in mind. This delicate eye serum provides an uplifting radiance and refreshing sensation...

$110.00 $200.00 45% offsaving
Avant Skincare Sublime Peony & White Caviar Illuminating Pearls Serum and packagingAvant Skincare Sublime Peony & White Caviar Illuminating Pearls Serum
Avant Skincare Sublime Peony & White Caviar Illuminating Pearls Serum

Infused with liquid light and formulated with White Caviar Pearls, Peony, Hyaluronic Acid and more, Avant Skincare Sublime Peony & White Caviar Illuminating Pearls Serum helps your skin regain luminosity and evenness whist encouraging dark...

$134.00 $243.00 45% offsaving
Avant Skincare Damascan Rose Petals Revitalising Facial Serum and packagingAvant Skincare Damascan Rose Petals Revitalising Facial Serum
Avant Skincare Damascan Rose Petals Revitalising Facial Serum

This beauty refining essence serum is enriched with petals, extract of Orchid and a new generation of fermented active agents. Avant Skincare Damascan Rose Petals Revitalising Facial Serum renews skin and helps fight signs of...

$121.00 $219.00 45% offsaving
ALLSKIN MED R Ultra Renewal Serum with white box and purple tubeALLSKIN MED R Ultra Renewal Serum
ALLSKIN MED R Ultra Renewal Serum

ALLSKIN MED R Ultra Renewal Serum is available through Face the Future Advanced Skin Clinic following a consultation and as part of a complete regime. Please contact our clinic to book your ALLSKIN MED consultation...

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ALLSKIN MED R Advanced Renewal Serum with BoxALLSKIN MED R Advanced Renewal Serum
ALLSKIN MED R Advanced Renewal Serum

ALLSKIN MED R Advanced Renewal Serum is available through Face the Future Advanced Skin Clinic following a consultation and as part of a complete regime. Please contact our clinic to book your ALLSKIN MED consultation...

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MZ SKIN Advanced Retinol Complex Serum 30mlMZ SKIN Advanced Retinol Complex Serum 30ml
MZ SKIN Advanced Retinol Complex Serum 30ml

$184.00 $262.00 30% offsaving
AQ Skin Solutions GF Lash with application toolsAQ Skin Solutions GF Lash Serum
AQ Skin Solutions GF Lash Serum

Uniquely designed to promote longer, thicker, darker lashes and brows.

$276.00 $283.00 2% offsaving
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Medicube Glutathione Glow Serum 30gMedicube Glutathione Glow Serum 30g
Medicube Glutathione Glow Serum 30g

$60.00 $75.00 20% offsaving
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Medicube Triple Collagen Serum 4.0 55mlMedicube Triple Collagen Serum 4.0 55ml
Medicube Triple Collagen Serum 4.0 55ml

$20.00 $49.00 59% offsaving
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Medicube PDRN Pink Peptide Serum 30mlMedicube PDRN Pink Peptide Serum 30ml
Medicube PDRN Pink Peptide Serum 30ml

$29.00 $37.00 22% offsaving
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FILORGA TIME-FILLER INTENSIVE Anti-Wrinkle Face Serum For Smoother SkinFILORGA TIME-FILLER INTENSIVE Anti-Wrinkle Face Serum For Smoother Skin
FILORGA TIME-FILLER INTENSIVE Anti-Wrinkle Face Serum For Smoother Skin

$91.00 $131.00 31% offsaving
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Minimalist Rosehip Oil + VC-IP (Vitamin C) 100% Face Serum
Minimalist Rosehip Oil + VC-IP (Vitamin C) 100% Face Serum

$16.00 $23.00 30% offsaving
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Pai Skincare All Becomes Clear Copaiba and Zinc Blemish SerumPai Skincare All Becomes Clear Copaiba and Zinc Blemish Serum
Pai Skincare All Becomes Clear Copaiba and Zinc Blemish Serum

$49.00 $75.00 35% offsaving

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Bondi Sands Plump It Up Peptide SerumBondi Sands Plump It Up Peptide Serum
Bondi Sands Plump It Up Peptide Serum

$7.00 $18.00 61% offsaving
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Medicube serum mist bottle on a white backgroundMedicube PDRN Pink Glutathione Serum Mist 100ml
Medicube PDRN Pink Glutathione Serum Mist 100ml

$31.00 $38.00 18% offsaving
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Sarah Chapman Eye Recovery 15mlSarah Chapman Eye Recovery Serum 15ml
Sarah Chapman Eye Recovery Serum 15ml

$79.00 $122.00 35% offsaving
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Allies of Skin 20% Vitamin C Brighten + Firm Serum bottleAllies of Skin 20% Vitamin C Brighten + Firm Serum
Allies of Skin 20% Vitamin C Brighten + Firm Serum

For a smoother, firmer, more radiant-looking complexion, treat your skin to Allies of Skin 20% Vitamin C Brighten + Firm Serum.

$124.00 $177.00 30% offsaving
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Allies of Skin Mandelic Pigmentation Corrector Night SerumAllies of Skin Mandelic Pigmentation Corrector Night Serum
Allies of Skin Mandelic Pigmentation Corrector Night Serum

A multitasking serum, Allies of Skin Mandelic Pigmentation Corrector Night Serum brings all the benefits of an AHA but none of the negatives, such as tightness and irritation.

$131.00 $187.00 30% offsaving
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Sarah Chapman Intense Hydrating Booster 30mlSarah Chapman Intense Hydrating Booster Serum 30ml
Sarah Chapman Intense Hydrating Booster Serum 30ml

$92.00 $141.00 35% offsaving
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ME LINE Ethnic Skin DayME LINE Ethnic Skin Day Serum
ME LINE Ethnic Skin Day Serum

This concentrated depigmenting serum improves and delays the appearance of pigmentation within the skin.

$163.00 $175.00 7% offsaving
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VOTARY Brightening Hyaluronic Serum - Narcissus and AHAsVOTARY Brightening Hyaluronic Serum - Narcissus and AHAs
VOTARY Brightening Hyaluronic Serum - Narcissus and AHAs

This brigtening Facial serum contains Glycolic Acid and Hyaluronic Acid to gently exfoliate dead skin cells, revealing a fresh, dewy complexion.

$108.00 $179.00 40% offsaving
Omorovicza Daily Vitamin C Serum 30mlOmorovicza Daily Vitamin C Serum 30ml
Omorovicza Daily Vitamin C Serum 30ml

$147.00 $209.00 30% offsaving
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Triple Level Hyaluronic Serum Media 15ml sizeIrene Forte Skincare Triple Level Hyaluronic Serum
Irene Forte Skincare Triple Level Hyaluronic Serum

$157.00 $209.00 25% offsaving
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ME LINE Moist and packaging ME LINE Moist Serum
ME LINE Moist Serum

This concentrated occlusion serum regulates skin hydration levels and cell regeneration with complete and fragmented hyaluronic acid molecules to restore skin’s water balance.

$94.00 $101.00 7% offsaving
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PRAI Beauty Ageless Throat and Decolletage Serum
PRAI Beauty Ageless Throat and Decolletage Serum

$44.00 $63.00 30% offsaving
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Avant Skincare R.N.A Radical Firmness Anti-Ageing Serum and packaging Avant Skincare R.N.A Radical Firmness Anti-Ageing Serum
Avant Skincare R.N.A Radical Firmness Anti-Ageing Serum

Combat multiple signs of ageing for a firmer, youthful and glowing complexion. Avant Skincare R.N.A Radical Firmness Anti-Ageing Serum is a revolutionary anti-ageing serum formulated with R.N.A and Arginine to delivers unbelievable firmness to skin.

$109.00 $198.00 45% offsaving
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Avant Skincare Eight-hour Anti-Oxidising & Retexturing Hyaluronic Facial Serum and packagingAvant Skincare Eight-hour Anti-Oxidising & Retexturing Hyaluronic Facial Serum
Avant Skincare Eight-hour Anti-Oxidising & Retexturing Hyaluronic Facial Serum

Formulated with signature ingredients including Hyaluronic and Lipoic Acids, Avant Skincare Eight Hour Retexturing & Anti-Oxidising Hyaluronic Facial Serum aims to combat free radicals and protect against pollution. Skin texture is redefined thanks to powerful...

$93.00 $169.00 45% offsaving
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Minimalist Niacinamide 05%Minimalist Niacinamide 05% Face Serum - Short Dated
Minimalist Niacinamide 05% Face Serum - Short Dated

$14.00 $19.00 26% offsaving
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Natura Bisse Diamond Luminous Perfecting SerumNatura Bisse Diamond Luminous Perfecting Serum - Short Dated
Natura Bisse Diamond Luminous Perfecting Serum - Short Dated

$342.00 $428.00 20% offsaving
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Natura Bisse Diamond Luminous Perfecting SerumNatura Bisse Diamond Luminous Perfecting Serum
Natura Bisse Diamond Luminous Perfecting Serum

$433.00 $541.00 20% offsaving
Face Serums

About Face Serums

Discover the Best Face Serums for Healthy, Radiant Skin

Face serums are a skincare powerhouse, delivering concentrated ingredients such as retinols and vitamin c to hydrate, brighten, and target specific skin concerns. Whether you’re looking to combat fine lines, even out skin tone, or boost hydration, our collection offers the perfect serum for every skin type and need, including the best vitamin C and retinol serums.

Find Your Perfect Face Serum

From lightweight, fast-absorbing formulas to rich, nourishing treatments, our face serum collection is designed to revitalise and protect your skin. Whether you need intense hydration, antioxidant protection, or targeted treatment for ageing and pigmentation, these expertly curated serums help to smooth, firm, and enhance your complexion.

Personalised Advice on Face Serums

Not sure which face serum is right for your skin? Our experts can help, reach out for tailored recommendations, explore our blog for expert skincare advice, or take our online skin test to discover the best serums for your skincare routine. Let us help you achieve your healthiest, most radiant skin yet.

How To Apply Serums Correctly

Serums are powerhouses packed with concentrated ingredients designed to target specific skin concerns. In this video, we're guiding you through step-by-step with this easy-to-follow tutorial.

Explore La Roche-Posay Face Serums for Healthier, Stronger Skin

La Roche-Posay’s face serums combine dermatological expertise with gentle, effective ingredients to deliver targeted skincare solutions. Whether you need deep hydration, antioxidant protection, or anti-ageing support, these serums are designed to enhance skin health without irritation. Perfect for sensitive skin, they work to soothe, protect, and restore balance for a stronger, more radiant complexion.

shop La Roche Posay Face Serums

Discover The Ordinary Face Serums for Every Skin Concern

The Ordinary’s face serums deliver high-performance ingredients without the fuss, offering targeted solutions for hydration, brightness, and anti-ageing. Whether you’re looking for the best vitamin C serum to boost radiance, a hyaluronic acid serum for deep hydration, or a retinol serum to refine skin texture, The Ordinary’s collection makes effective skincare simple and accessible.

Shop The Ordinary Face Serums

Expert Tip for Face Serums

"Face serums are like a power boost for your skin, packed with concentrated ingredients that work deeper than your usual moisturiser. To get the best results, apply your serum to clean, slightly damp skin so it absorbs better. In the morning, go for a hydrating or antioxidant-rich serum to protect and nourish. At night, switch to something like retinol or peptides to help your skin repair while you sleep. If you're layering serums, start with the thinnest and let each one sink in before applying the next. The secret to great skin? Stick with it, these targeted formulas work best when you use them consistently."

- Kimberley, Clinic & Customer Experience Manager

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What Is The Best Niacinamide Serum?

In the ever-evolving world of skincare, it can be difficult to stay on top of the latest and most effective ingredients for your skin type, becoming overwhelmed by the options available. With this in mind, we’re here to simplify things, shining a light on skincare powerhouse niacinamide by sharing what we think is the best niacinamide serum on the market.

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Frequently Asked Questions

What does a face serum do?

Face serums deliver concentrated active ingredients deep into the skin, targeting specific concerns like hydration, brightening, fine lines, and uneven texture. They absorb quickly and enhance the effectiveness of your skincare routine.

How do I choose the right face serum for my skin type?

Consider your skin concerns, hydration for dry skin, oil control for combination skin, soothing ingredients for sensitive skin, and anti-ageing formulas for mature skin. If you're unsure, our skincare experts can guide you to the perfect match.

When should I apply a face serum?

Serums are best applied after cleansing and before moisturiser. Use lightweight serums in the morning, such as hydrating or antioxidant-rich formulas, and active serums like retinol at night for best results.

What are the best vitamin C serums for brightening and glowing skin?

Vitamin C serums help to boost radiance, even skin tone, and protect against environmental damage. Look for stabilised formulas with L-ascorbic acid or tetrahexyldecyl ascorbate for maximum efficacy.

Can I use retinol serums every day?

Retinol serums should be introduced gradually, starting with a few nights per week to allow your skin to adjust. Over time, you can increase frequency as tolerated. Always follow with SPF in the morning.

Can I layer multiple serums in my routine?

Yes, you can layer serums, but it’s best to apply them from thinnest to thickest consistency. Avoid mixing strong actives like retinol and vitamin C in the same routine unless your skin is already accustomed to them.

Do face serums replace moisturiser?

No, serums provide targeted treatment, but they don’t replace the need for a moisturiser. Always follow up with a moisturiser to lock in hydration and reinforce your skin barrier.

How long does it take to see results from a serum?

Results vary depending on the serum and skin concern, but you may notice hydration and radiance within days. Long-term benefits, such as reduced fine lines or improved tone, typically take 4 to 6 weeks.

Are serums suitable for sensitive skin?

Yes, but choose gentle formulations with soothing ingredients like niacinamide, hyaluronic acid, or centella asiatica. Avoid strong acids or high-strength retinoids if your skin is easily irritated.