Face Serums

Facial Serums For Radiant, Youthful-Looking Skin

Packed with potent ingredients, face serums deliver targeted solutions for hydration, brightening, and anti-ageing, helping you achieve a healthier, more radiant complexion.

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Allies of Skin Deluxe Multi Peptides & GF Advanced Lifting SerumAllies of Skin Deluxe Multi Peptides & GF Advanced Lifting Serum
OSKIA Isotonic Hydra-SerumOSKIA Isotonic Hydra Serum Intense Biomimetic Hydration
OSKIA Isotonic Hydra Serum Intense Biomimetic Hydration

Hack your own skin cells and boost the hydration process with this highly technological approach from OSKIA!

$86.00 $122.00 30% offsaving
BIOEFFECT EGF Body SerumBIOEFFECT EGF Body Serum
BIOEFFECT EGF Body Serum

BIOEFFECT EGF Body Serum is a revitalising, age-defying serum for the body that provides long-term hydration, firms the skin and reduces signs of ageing.

$127.00 $169.00 25% offsaving
Pai Skincare Stabilised Vitamin C 20%Pai Skincare Stabilised Vitamin C 20% Serum
Pai Skincare Stabilised Vitamin C 20% Serum

$24.00 $37.00 35% offsaving
OSKIA Eye WonderOSKIA Eye Wonder Nutri-Active Eye Serum
OSKIA Eye Wonder Nutri-Active Eye Serum

$80.00 $114.00 30% offsaving
VOTARY Super Seed Serum- Broccoli Seed and Peptides Fragrance FreeVOTARY Super Seed Serum- Broccoli Seed and Peptides Fragrance Free
VOTARY Super Seed Serum- Broccoli Seed and Peptides Fragrance Free

Supercharged with Broccoli Seed Oil and Peptides, this soothing facial serum cools and refreshes sensitised, irritated and redness-prone complexions leaving it feeling hydrated and protected.

$90.00 $150.00 40% offsaving
PharmaClinix Lightenex Gold Serum 30mlPharmaClinix Lightenex Gold Serum 30ml
PharmaClinix Lightenex Gold Serum 30ml

New advanced formulation! This antioxidant loaded serum works to brighten the most resistant areas of hyperpigmentation on the face and body.

$147.00
Sarah Chapman Vitamin A Power 1 30mlSarah Chapman Vitamin A Power 1 Serum 30ml
Sarah Chapman Vitamin A Power 1 Serum 30ml

$112.00 $171.00 35% offsaving
Decree Protect Elixir 30mlDecree Protect Elixir Daily AM Serum 30ml
Decree Protect Elixir Daily AM Serum 30ml

$157.00 $209.00 25% offsaving
VENN Skincare Retinal Infusion MLV10 Serum
VENN Skincare Retinal Infusion MLV10 Serum

$253.00 $361.00 30% offsaving
MZ SKIN Reviving Bio-Placenta & Stem Cell Serum 30mlMZ SKIN Reviving Bio-Placenta & Stem Cell Serum 30ml
MZ SKIN Reviving Bio-Placenta & Stem Cell Serum 30ml

$333.00 $475.00 30% offsaving
Natura Bisse Diamond Extreme SerumNatura Bisse Diamond Extreme Serum
Natura Bisse Diamond Extreme Serum

$509.00 $636.00 20% offsaving
PSA VISIBLE IMPROVEMENT Peptides & Niacinamide SerumPSA VISIBLE IMPROVEMENT Peptides & Niacinamide Serum
PSA VISIBLE IMPROVEMENT Peptides & Niacinamide Serum

$46.00 $76.00 39% offsaving
Pestle and Mortar Pure Hyaluronic SerumPestle and Mortar Pure Hyaluronic Serum
Pestle and Mortar Pure Hyaluronic Serum

The ultimate multi-tasker for skin, helping to combat dullness, dry skin and targeting fine lines.

$86.00
ESPA Optimal Skin ProSerumESPA Optimal Skin Pro-Serum
ESPA Optimal Skin Pro-Serum

An intensely nourishing, nutrient-rich serum, ESPA Optimal Skin ProSerum replenishes and strengthens the skin barrier, evening the skin tone and making the complexion feel smooth and supple.

$74.00 $105.00 30% offsaving
Dark green Wildsmith Skin Active Repair Copper Peptide Serum 30m next to white boxWildsmith Skin Active Repair Copper Peptide Serum 30ml
Wildsmith Skin Active Repair Copper Peptide Serum 30ml

$136.00 $209.00 35% offsaving
OSKIA Renaissance Brightlight Intensive Pigmentation & Dark Spot SerumOSKIA Renaissance Brightlight Intensive Pigmentation & Dark Spot Serum
OSKIA Renaissance Brightlight Intensive Pigmentation & Dark Spot Serum

This intensive brightening serum is formulated with Oskia’s exclusive skin brightening complex to visibly reduce the appearance of dark spots and hyperpigmentation.

$127.00 $181.00 30% offsaving
Dermaceutic Activ Retinol 0.5 tube and packagingDermaceutic Activ Retinol 0.5 Serum
Dermaceutic Activ Retinol 0.5 Serum

An anti-ageing retinol serum that helps to repair and restore radiance to dull skin.

$95.00

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Dark green Wildsmith Skin Active Super Eye Serum 15ml bottle with pipette lid next to white boxWildsmith Skin Active Super Eye Serum 15ml
Wildsmith Skin Active Super Eye Serum 15ml

$124.00 $190.00 35% offsaving
Augustinus Bader The Retinol Serum 15mlAugustinus Bader The Retinol Serum 15ml
Augustinus Bader The Retinol Serum 15ml

$242.00 $285.00 15% offsaving
OSKIA Universal Hyaluronic Acid Serum bottleOSKIA Universal Hyaluronic Acid Serum
OSKIA Universal Hyaluronic Acid Serum

Formulated with a triple-weight Hyaluronic Acid-Complex, OSKIA Universal Hyaluronic Acid Serum leaves the skin feeling smooth and incredibly hydrated. Enriched with refreshing Rose Water and Vitamin B5, this lightweight serum soothes and conditions for a...

$87.00 $124.00 30% offsaving
PSA GOALS Multi Acids & Probiotics Perfecting Night SerumPSA GOALS Multi Acids & Probiotics Perfecting Night Serum
PSA GOALS Multi Acids & Probiotics Perfecting Night Serum

$51.00 $84.00 39% offsaving
Omorovicza Illumineye C Eye Serum 15mlOmorovicza Illumineye C Eye Serum 15ml
Omorovicza Illumineye C Eye Serum 15ml

$147.00 $209.00 30% offsaving
Dark green Wildsmith Skin Time-Release Pre-Serum Drops 50ml bottle Wildsmith Skin Time-Release Pre-Serum Drops 50ml
Wildsmith Skin Time-Release Pre-Serum Drops 50ml

$72.00 $111.00 35% offsaving
Natura Bisse Inhibit Tensolift Neck SerumNatura Bisse Inhibit Tensolift Neck Serum
Natura Bisse Inhibit Tensolift Neck Serum

$477.00 $596.00 20% offsaving
Dermaceutic Derma Lift 5.0 Eye Lifting Serum bottle and packagingDermaceutic Derma Lift 5.0 Eye Lifting Serum
Box and tube of ALLSKIN MED Pigmentation Control SerumALLSKIN MED Pigmentation Control Serum
ALLSKIN MED Pigmentation Control Serum

ALLSKIN MED Pigmentation Control Serum is available through Face the Future Advanced Skin Clinic following a consultation and as part of a complete regime. Please contact our clinic to book your ALLSKIN MED consultation and...

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Decree Treat Tincture 30mlDecree Treat Tincture Daily PM Serum 30ml
Decree Treat Tincture Daily PM Serum 30ml

$186.00 $247.00 25% offsaving
Pai Skincare Hyaluronic Acid Booster 0.3%Pai Skincare Hyaluronic Acid Booster 0.3% Serum
Pai Skincare Hyaluronic Acid Booster 0.3% Serum

$24.00 $37.00 35% offsaving
PSA THE MOST Hyaluronic Super Nutrient Hydration SerumPSA THE MOST Hyaluronic Super Nutrient Hydration Serum
PSA THE MOST Hyaluronic Super Nutrient Hydration Serum

$48.00 $80.00 40% offsaving
VENN Advanced Regenerative Hyaluronic Lip SerumVENN Advanced Regenerative Hyaluronic Lip Serum
VENN Advanced Regenerative Hyaluronic Lip Serum

$47.00 $67.00 30% offsaving
Hello Sunday The One That's A Serum SPF50 bottleHello Sunday The One That's A Serum SPF50
Hello Sunday The One That's A Serum SPF50

$29.00 $44.00 34% offsaving
ESPA Tri-Active Resilience Pro Biome SerumESPA Tri-Active Resilience Pro Biome Serum
ESPA Tri-Active Resilience Pro Biome Serum

For strong resilient skin, ESPA Tri-Active Resilience Pro Biome Serum utilises pre and probiotic technology to produce clinically proven age-defying results.

$124.00 $190.00 35% offsaving
Minimalist Alpha Arbutin 02%Minimalist Alpha Arbutin 02% Face Serum
Minimalist Alpha Arbutin 02% Face Serum

$15.00 $21.00 29% offsaving
Natura Bissè Essential Shock Intense Hydro RescueNatura Bisse Essential Shock Intense Hydro Rescue Serum
Natura Bisse Essential Shock Intense Hydro Rescue Serum

$79.00 $105.00 25% offsaving

Face Serums

About Face Serums

Discover the Best Face Serums for Healthy, Radiant Skin

Face serums are a skincare powerhouse, delivering concentrated ingredients such as retinols and vitamin c to hydrate, brighten, and target specific skin concerns. Whether you’re looking to combat fine lines, even out skin tone, or boost hydration, our collection offers the perfect serum for every skin type and need, including the best vitamin C and retinol serums.

Find Your Perfect Face Serum

From lightweight, fast-absorbing formulas to rich, nourishing treatments, our face serum collection is designed to revitalise and protect your skin. Whether you need intense hydration, antioxidant protection, or targeted treatment for ageing and pigmentation, these expertly curated serums help to smooth, firm, and enhance your complexion.

Personalised Advice on Face Serums

Not sure which face serum is right for your skin? Our experts can help, reach out for tailored recommendations, explore our blog for expert skincare advice, or take our online skin test to discover the best serums for your skincare routine. Let us help you achieve your healthiest, most radiant skin yet.

How To Apply Serums Correctly

Serums are powerhouses packed with concentrated ingredients designed to target specific skin concerns. In this video, we're guiding you through step-by-step with this easy-to-follow tutorial.

Explore La Roche-Posay Face Serums for Healthier, Stronger Skin

La Roche-Posay’s face serums combine dermatological expertise with gentle, effective ingredients to deliver targeted skincare solutions. Whether you need deep hydration, antioxidant protection, or anti-ageing support, these serums are designed to enhance skin health without irritation. Perfect for sensitive skin, they work to soothe, protect, and restore balance for a stronger, more radiant complexion.

shop La Roche Posay Face Serums

Discover The Ordinary Face Serums for Every Skin Concern

The Ordinary’s face serums deliver high-performance ingredients without the fuss, offering targeted solutions for hydration, brightness, and anti-ageing. Whether you’re looking for the best vitamin C serum to boost radiance, a hyaluronic acid serum for deep hydration, or a retinol serum to refine skin texture, The Ordinary’s collection makes effective skincare simple and accessible.

Shop The Ordinary Face Serums

Expert Tip for Face Serums

"Face serums are like a power boost for your skin, packed with concentrated ingredients that work deeper than your usual moisturiser. To get the best results, apply your serum to clean, slightly damp skin so it absorbs better. In the morning, go for a hydrating or antioxidant-rich serum to protect and nourish. At night, switch to something like retinol or peptides to help your skin repair while you sleep. If you're layering serums, start with the thinnest and let each one sink in before applying the next. The secret to great skin? Stick with it, these targeted formulas work best when you use them consistently."

- Kimberley, Clinic & Customer Experience Manager

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What Is The Best Niacinamide Serum?

In the ever-evolving world of skincare, it can be difficult to stay on top of the latest and most effective ingredients for your skin type, becoming overwhelmed by the options available. With this in mind, we’re here to simplify things, shining a light on skincare powerhouse niacinamide by sharing what we think is the best niacinamide serum on the market.

learn more

Frequently Asked Questions

What does a face serum do?

Face serums deliver concentrated active ingredients deep into the skin, targeting specific concerns like hydration, brightening, fine lines, and uneven texture. They absorb quickly and enhance the effectiveness of your skincare routine.

How do I choose the right face serum for my skin type?

Consider your skin concerns, hydration for dry skin, oil control for combination skin, soothing ingredients for sensitive skin, and anti-ageing formulas for mature skin. If you're unsure, our skincare experts can guide you to the perfect match.

When should I apply a face serum?

Serums are best applied after cleansing and before moisturiser. Use lightweight serums in the morning, such as hydrating or antioxidant-rich formulas, and active serums like retinol at night for best results.

What are the best vitamin C serums for brightening and glowing skin?

Vitamin C serums help to boost radiance, even skin tone, and protect against environmental damage. Look for stabilised formulas with L-ascorbic acid or tetrahexyldecyl ascorbate for maximum efficacy.

Can I use retinol serums every day?

Retinol serums should be introduced gradually, starting with a few nights per week to allow your skin to adjust. Over time, you can increase frequency as tolerated. Always follow with SPF in the morning.

Can I layer multiple serums in my routine?

Yes, you can layer serums, but it’s best to apply them from thinnest to thickest consistency. Avoid mixing strong actives like retinol and vitamin C in the same routine unless your skin is already accustomed to them.

Do face serums replace moisturiser?

No, serums provide targeted treatment, but they don’t replace the need for a moisturiser. Always follow up with a moisturiser to lock in hydration and reinforce your skin barrier.

How long does it take to see results from a serum?

Results vary depending on the serum and skin concern, but you may notice hydration and radiance within days. Long-term benefits, such as reduced fine lines or improved tone, typically take 4 to 6 weeks.

Are serums suitable for sensitive skin?

Yes, but choose gentle formulations with soothing ingredients like niacinamide, hyaluronic acid, or centella asiatica. Avoid strong acids or high-strength retinoids if your skin is easily irritated.