Face Serums

Facial Serums For Radiant, Youthful-Looking Skin

Packed with potent ingredients, face serums deliver targeted solutions for hydration, brightening, and anti-ageing, helping you achieve a healthier, more radiant complexion.

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Elemis Pro-Collagen Future Restore Eye Serum 15mlElemis Pro-Collagen Future Restore Eye Serum 15ml
Free Gift
‍Freebie: Germaine de Capuccini Skinreset Cellular Energy Serum 15ml (100% off)
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ZO Skin Health ZO Growth Factor serum (New upgraded formula)ZO Skin Health ZO Growth Factor serum (New upgraded formula)
Free Gift
Teoxane (Teosyal) RHA Serum
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Environ Tri-Retinoid Complex Retinol Serum Forte Twin SetEnviron Tri-Retinoid Complex Retinol Serum Forte Twin Set
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A white plastic spray bottle of Pride & Groom Dog Days De-Tangling Coat Spray for all dogs, featuring a label with reddish-brown hair imagery and white text, on a solid white background.
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 Davines LOVE Smoothing Perfector Serum 150ml Davines LOVE Smooth Serum 150ml
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 Davines Texturizing Serum 150ml
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Amber glass dropper bottle with white label on a white backgroundThe Ordinary Caffeine 3% + Escin 1% Face Serum 30ml
The Ordinary Caffeine 3% + Escin 1% Face Serum 30ml

$15.00 $16.00 6% offsaving
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HydroPeptide Syner-C+ Serum 30mlHydroPeptide Syner-C+ Serum 30ml
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A skincare set featuring a blue jar of Germaine de Capuccini Timeexpert Skinresist cream and a matching blue dropper bottle with a silver cap, displayed on a clean white background.Germaine de Capuccini Skinreset Cellular Energy Serum & Cream Duo (Worth £174)
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Perricone MD No Makeup Foundation SerumPerricone MD No Makeup Foundation Serum - Ivory
Perricone MD No Makeup Foundation Serum - Ivory

$84.00 $93.00 10% offsaving
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Perricone MD No Makeup Foundation SerumPerricone MD No Makeup Foundation Serum - Tan
Perricone MD No Makeup Foundation Serum - Tan

$84.00 $93.00 10% offsaving
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Perricone MD No Makeup Foundation Serum texturePerricone MD No Makeup Foundation Serum - Rich
Perricone MD No Makeup Foundation Serum - Rich

$47.00 $93.00 49% offsaving
Free Gift
Blue tube of Margaret Dabbs Firming Leg Serum on a white background
 SachaJuan Shine Serum 30ml
SachaJuan Shine Serum 30ml - No box

$64.00 $70.00 9% offsaving
 SachaJuan Shine Serum 30ml
SachaJuan Shine Serum 30ml

$70.00
Jane Iredale HydroPure Colour Correcting SerumJane Iredale HydroPure Colour Correcting Serum
Jane Iredale HydroPure Colour Correcting Serum

$108.00 $128.00 16% offsaving

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‍Freebie: Goldfaden MD Radiance Repair Serum 10ml (100% off)
Freebie: Goldfaden MD Radiance Repair Serum 10ml
Free Goldfaden MD Gift!

Get a free Radiance Repair Serum 10ml (Worth £35) when you spend £60 on Goldfaden MD!

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Eminence Organic Skincare Neroli Age Corrective Eye Serum
Eqqualberry Blue Blow Hyaltoin Flooding Serum 30mlEqqualberry Blue Blow Hyaltoin Flooding Serum 30ml
Eqqualberry Blue Blow Hyaltoin Flooding Serum 30ml

$34.00 $45.00 24% offsaving
Eqqualberry Green Aid Aloe PDRN Calming Serum 30mlEqqualberry Green Aid Aloe PDRN Calming Serum 30ml
Eqqualberry Green Aid Aloe PDRN Calming Serum 30ml

$33.00 $45.00 27% offsaving
Irene Forte skincare set featuring a white spray bottle, an olive green box, and a black dropper bottle with its dark gray box, displayed on a clean white background.
Sand & Sky Tasmanian Spring Water Serum and Cream Hydration Duo
Sand & Sky Tasmanian Spring Water Serum and Cream Hydration Duo

$136.00 $151.00 10% offsaving
Peter Thomas Roth Collagen Skinjection™ Plumping & Firming Serum 30mlPeter Thomas Roth Collagen Skinjection™ Plumping & Firming Serum 30ml
Award Winning Emma Hardie Vit C Radiant Renewal Serum 
Global Make Up Awards 2025	BRONZE Best Renewing SerumEmma Hardie Vit C Radiance Boost Serum 30ml
Emma Hardie Midas Touch Super Serum 30mlEmma Hardie Midas Touch Super Serum 30ml
D'Alba White Truffle First Aromatic Spray Serum 60mlD'Alba White Truffle First Aromatic Spray Serum 60ml
Free Gift
‍Freebie: Obagi Daily Hydro-Drops Facial Serum 5ml (100% off)
Marini SkinSolutions (Formerly Jan Marini) Reboot Face Serum 30ml
Black face serum bottle with branding on a white backgroundBARBER PRO Anti-Ageing Face Serum 30ml
MZ SKIN	Microtox Eye Tightening SerumMZ SKIN	Microtox Eye Tightening Serum
NOBE Cooling Care Awakening Eye Serum 15mlNOBE Cooling Care Awakening Eye Serum 15ml
NOBE Cooling Care Awakening Eye Serum 15ml

$39.00 $43.00 9% offsaving
This Works It Transit Vit C Serum 30mlThis Works It Transit Vit C Serum 30ml

Face Serums

About Face Serums

Discover the Best Face Serums for Healthy, Radiant Skin

Face serums are a skincare powerhouse, delivering concentrated ingredients such as retinols and vitamin c to hydrate, brighten, and target specific skin concerns. Whether you’re looking to combat fine lines, even out skin tone, or boost hydration, our collection offers the perfect serum for every skin type and need, including the best vitamin C and retinol serums.

Find Your Perfect Face Serum

From lightweight, fast-absorbing formulas to rich, nourishing treatments, our face serum collection is designed to revitalise and protect your skin. Whether you need intense hydration, antioxidant protection, or targeted treatment for ageing and pigmentation, these expertly curated serums help to smooth, firm, and enhance your complexion.

Personalised Advice on Face Serums

Not sure which face serum is right for your skin? Our experts can help, reach out for tailored recommendations, explore our blog for expert skincare advice, or take our online skin test to discover the best serums for your skincare routine. Let us help you achieve your healthiest, most radiant skin yet.

How To Apply Serums Correctly

Serums are powerhouses packed with concentrated ingredients designed to target specific skin concerns. In this video, we're guiding you through step-by-step with this easy-to-follow tutorial.

Explore La Roche-Posay Face Serums for Healthier, Stronger Skin

La Roche-Posay’s face serums combine dermatological expertise with gentle, effective ingredients to deliver targeted skincare solutions. Whether you need deep hydration, antioxidant protection, or anti-ageing support, these serums are designed to enhance skin health without irritation. Perfect for sensitive skin, they work to soothe, protect, and restore balance for a stronger, more radiant complexion.

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Discover The Ordinary Face Serums for Every Skin Concern

The Ordinary’s face serums deliver high-performance ingredients without the fuss, offering targeted solutions for hydration, brightness, and anti-ageing. Whether you’re looking for the best vitamin C serum to boost radiance, a hyaluronic acid serum for deep hydration, or a retinol serum to refine skin texture, The Ordinary’s collection makes effective skincare simple and accessible.

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Expert Tip for Face Serums

"Face serums are like a power boost for your skin, packed with concentrated ingredients that work deeper than your usual moisturiser. To get the best results, apply your serum to clean, slightly damp skin so it absorbs better. In the morning, go for a hydrating or antioxidant-rich serum to protect and nourish. At night, switch to something like retinol or peptides to help your skin repair while you sleep. If you're layering serums, start with the thinnest and let each one sink in before applying the next. The secret to great skin? Stick with it, these targeted formulas work best when you use them consistently."

- Kimberley, Clinic & Customer Experience Manager

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What Is The Best Niacinamide Serum?

In the ever-evolving world of skincare, it can be difficult to stay on top of the latest and most effective ingredients for your skin type, becoming overwhelmed by the options available. With this in mind, we’re here to simplify things, shining a light on skincare powerhouse niacinamide by sharing what we think is the best niacinamide serum on the market.

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Frequently Asked Questions

What does a face serum do?

Face serums deliver concentrated active ingredients deep into the skin, targeting specific concerns like hydration, brightening, fine lines, and uneven texture. They absorb quickly and enhance the effectiveness of your skincare routine.

How do I choose the right face serum for my skin type?

Consider your skin concerns, hydration for dry skin, oil control for combination skin, soothing ingredients for sensitive skin, and anti-ageing formulas for mature skin. If you're unsure, our skincare experts can guide you to the perfect match.

When should I apply a face serum?

Serums are best applied after cleansing and before moisturiser. Use lightweight serums in the morning, such as hydrating or antioxidant-rich formulas, and active serums like retinol at night for best results.

What are the best vitamin C serums for brightening and glowing skin?

Vitamin C serums help to boost radiance, even skin tone, and protect against environmental damage. Look for stabilised formulas with L-ascorbic acid or tetrahexyldecyl ascorbate for maximum efficacy.

Can I use retinol serums every day?

Retinol serums should be introduced gradually, starting with a few nights per week to allow your skin to adjust. Over time, you can increase frequency as tolerated. Always follow with SPF in the morning.

Can I layer multiple serums in my routine?

Yes, you can layer serums, but it’s best to apply them from thinnest to thickest consistency. Avoid mixing strong actives like retinol and vitamin C in the same routine unless your skin is already accustomed to them.

Do face serums replace moisturiser?

No, serums provide targeted treatment, but they don’t replace the need for a moisturiser. Always follow up with a moisturiser to lock in hydration and reinforce your skin barrier.

How long does it take to see results from a serum?

Results vary depending on the serum and skin concern, but you may notice hydration and radiance within days. Long-term benefits, such as reduced fine lines or improved tone, typically take 4 to 6 weeks.

Are serums suitable for sensitive skin?

Yes, but choose gentle formulations with soothing ingredients like niacinamide, hyaluronic acid, or centella asiatica. Avoid strong acids or high-strength retinoids if your skin is easily irritated.