Face Serums

Facial Serums For Radiant, Youthful-Looking Skin

Packed with potent ingredients, face serums deliver targeted solutions for hydration, brightening, and anti-ageing, helping you achieve a healthier, more radiant complexion.

Filter 298 products

La Roche-Posay
The boxed packaging of mesoestetic Proteoglycans Ampoulesmesoestetic Proteoglycans Ampoules
mesoestetic Proteoglycans Ampoules

Concentrated and light textured formula with active ingredients to improve skin’s tone and elasticity. Each individual ampoule is packaged within a dark glass format and packaged in a sterile atmosphere to ensure the formula is...

$101.00
mesoestetic Melatonin Ampoules vial and packagingmesoestetic Melatonin Ampoules
mesoestetic Melatonin Ampoules

Concentrated formula in an ampoule format for optimum efficacy helping to boost skin’s repair process, accelerate antioxidant defences and prevent skin ageing.

$101.00
OSKIA Renaissance Brightlight bottleOSKIA Renaissance Brightlight Intensive Pigmentation & Dark Spot Serum
OSKIA Renaissance Brightlight Intensive Pigmentation & Dark Spot Serum

This intensive brightening serum is formulated with Oskia’s exclusive skin brightening complex to visibly reduce the appearance of dark spots and hyperpigmentation.

$184.00
Dermaceutic Derma Lift 5.0 Eye Lifting Serum bottle and packagingDermaceutic Derma Lift 5.0 Eye Lifting Serum
Dermaceutic Derma Lift 5.0 Eye Lifting Serum

$97.00
Skin1004 Madagascar Centella Ampoule for All Skin Types 55mlSkin1004 Madagascar Centella Ampoule for All Skin Types 55ml
Skin1004 Madagascar Centella Ampoule for All Skin Types 55ml

$18.00 $38.00 53% offsaving
Dermaceutic Activ Retinol 0.5 tube and packagingDermaceutic Activ Retinol 0.5 Serum
Dermaceutic Activ Retinol 0.5 Serum

An anti-ageing retinol serum that helps to repair and restore radiance to dull skin.

$95.00
Natura Bisse C+C Vitamin 20% Antiox SolutionNatura Bisse C+C Vitamin 20% Antiox Solution
Natura Bisse C+C Vitamin 20% Antiox Solution

$205.00 $228.00 10% offsaving
Skin1004 Madagascar Centella Ampoule for All Skin Types 100mlSkin1004 Madagascar Centella Ampoule for All Skin Types 100ml
Skin1004 Madagascar Centella Ampoule for All Skin Types 100ml

$31.00 $48.00 35% offsaving
Decree Treat Tincture 30mlDecree Treat Tincture Daily PM Serum 30ml
Decree Treat Tincture Daily PM Serum 30ml

$247.00
OSKIA Universal Hyaluronic Acid Serum bottleOSKIA Universal Hyaluronic Acid Serum
OSKIA Universal Hyaluronic Acid Serum

Formulated with a triple-weight Hyaluronic Acid-Complex, OSKIA Universal Hyaluronic Acid Serum leaves the skin feeling smooth and incredibly hydrated. Enriched with refreshing Rose Water and Vitamin B5, this lightweight serum soothes and conditions for a...

$122.00
Hello Sunday The One That's A Serum SPF50 bottleHello Sunday The One That's A Serum SPF50
Hello Sunday The One That's A Serum SPF50

$35.00 $44.00 20% offsaving
Perricone MD No Makeup Foundation SerumPerricone MD No Makeup Foundation Serum
Perricone MD No Makeup Foundation Serum

With buildable coverage and a semi-matte finish, Perricone MD No Makeup Foundation Serum smooths imperfections and provides SPF 20 protection.

From $55.00 $92.00 40% offsaving
 View Product
PSA GOALS Multi Acids & Probiotics Perfecting Night SerumPSA GOALS Multi Acids & Probiotics Perfecting Night Serum
PSA GOALS Multi Acids & Probiotics Perfecting Night Serum

$84.00
ALLSKIN MED R Advanced Renewal Serum with BoxALLSKIN MED R Advanced Renewal Serum
ALLSKIN MED R Advanced Renewal Serum

ALLSKIN MED R Advanced Renewal Serum is available through Face the Future Advanced Skin Clinic following a consultation and as part of a complete regime. Please contact our clinic to book your ALLSKIN MED consultation...

View Product
Natura Bisse Inhibit Tensolift Neck SerumNatura Bisse Inhibit Tensolift Neck Serum
Natura Bisse Inhibit Tensolift Neck Serum

$537.00 $596.00 10% offsaving
New
Dr Levy Switzerland Fire & SnowDr Levy Switzerland Fire & Snow
Dr Levy Switzerland Fire & Snow

$332.00
ME LINE Ethnic Skin DayME LINE Ethnic Skin Day Serum
ME LINE Ethnic Skin Day Serum

This concentrated depigmenting serum improves and delays the appearance of pigmentation within the skin.

$163.00 $175.00 7% offsaving
PharmaClinix Lightenex Gold Serum 30mlPharmaClinix Lightenex Gold Serum 30ml
PharmaClinix Lightenex Gold Serum 30ml

New advanced formulation! This antioxidant loaded serum works to brighten the most resistant areas of hyperpigmentation on the face and body.

$147.00

Unsure Where To Start With Your Skincare Routine?

Take Our Realtime Skincare Test For Personalised Recommendations

Take The Test!
ESPA Optimal Skin ProSerumESPA Optimal Skin Pro-Serum
ESPA Optimal Skin Pro-Serum

An intensely nourishing, nutrient-rich serum, ESPA Optimal Skin ProSerum replenishes and strengthens the skin barrier, evening the skin tone and making the complexion feel smooth and supple.

$105.00
Box and product of ALLSKIN MED GF Firming SerumALLSKIN MED GF Firming Serum
ALLSKIN MED GF Firming Serum

ALLSKIN MED GF Firming Serum is available through Face the Future Advanced Skin Clinic following a consultation and as part of a complete regime. Please contact our clinic to book your ALLSKIN MED consultation and...

View Product
White product and the box of ALLSKIN MED AHA Retexturising SerumALLSKIN MED AHA Retexturising Serum
ALLSKIN MED AHA Retexturising Serum

A retexturising and smoothing serum with a high concentration of glycolic, lactic, citric and shikimic acids delivered in a gradual release system with additional skin hydrators and soothers that enable excellent exfoliation with minimal irritation.

View Product
MZ SKIN Reviving Bio-Placenta & Stem Cell Serum 30mlMZ SKIN Reviving Bio-Placenta & Stem Cell Serum 30ml
MZ SKIN Reviving Bio-Placenta & Stem Cell Serum 30ml

$475.00
Dark green Wildsmith Skin Active Repair Copper Peptide Serum 30m next to white boxWildsmith Skin Active Repair Copper Peptide Serum 30ml
Wildsmith Skin Active Repair Copper Peptide Serum 30ml

$200.00
Blue VENN Skincare Probiotics Cica Complex Biome Booster bottleVENN Skincare Probiotics Cica Complex Biome Booster
VENN Skincare Probiotics Cica Complex Biome Booster

The innovative Probiotic Cica Complex Biome Booster uses VENN’s proprietary combination of probiotics and prebiotics to help balance your skin’s micro biome. 

$291.00
Philip Kingsley Finishing Touch Frizz Fighting Gloss 50ml
Philip Kingsley Finishing Touch Frizz Fighting Gloss Hair Serum 50ml

$43.00 $48.00 10% offsaving
Minimalist Multi-Peptides 10%Minimalist Multi-Peptides 10% Face Serum
Minimalist Multi-Peptides 10% Face Serum

$25.00
Perricone MD Cold Plasma Plus+ Advanced Serum ConcentratePerricone MD Cold Plasma Plus+ Advanced Serum Concentrate
Perricone MD Cold Plasma Plus+ Advanced Serum Concentrate

From $264.00
View Product
Omorovicza Queen Serum 30mlOmorovicza Queen Serum 30ml
Omorovicza Queen Serum 30ml

$209.00
PSA THE MOST Hyaluronic Super Nutrient Hydration SerumPSA THE MOST Hyaluronic Super Nutrient Hydration Serum
PSA THE MOST Hyaluronic Super Nutrient Hydration Serum

$80.00
PSA VISIBLE IMPROVEMENT Peptides & Niacinamide SerumPSA VISIBLE IMPROVEMENT Peptides & Niacinamide Serum
PSA VISIBLE IMPROVEMENT Peptides & Niacinamide Serum

$76.00
Dark green Wildsmith Skin Active Super Eye Serum 15ml bottle with pipette lid next to white boxWildsmith Skin Active Super Eye Serum 15ml
Wildsmith Skin Active Super Eye Serum 15ml

$181.00
Avant Skincare R.N.A Radical Firmness Anti-Ageing Serum and packaging Avant Skincare R.N.A Radical Firmness Anti-Ageing Serum
Avant Skincare R.N.A Radical Firmness Anti-Ageing Serum

Combat multiple signs of ageing for a firmer, youthful and glowing complexion. Avant Skincare R.N.A Radical Firmness Anti-Ageing Serum is a revolutionary anti-ageing serum formulated with R.N.A and Arginine to delivers unbelievable firmness to skin.

$178.00 $198.00 10% offsaving
Dark green Wildsmith Skin Time-Release Pre-Serum Drops 50ml bottle Wildsmith Skin Time-Release Pre-Serum Drops 50ml
Wildsmith Skin Time-Release Pre-Serum Drops 50ml

$105.00
Minimalist Salicylic Acid 02%Minimalist Salicylic Acid 02% Face Serum
Minimalist Salicylic Acid 02% Face Serum

$21.00
ALLSKIN MED R Essential Renewal Serum with boxALLSKIN MED R Essential Renewal Serum
ALLSKIN MED R Essential Renewal Serum

Is available through Face the Future Advanced Skin Clinic following a consultation and as part of a complete regime. Please contact our clinic to book your ALLSKIN MED consultation and to start your journey to...

View Product
Face Serums

About Face Serums

Discover the Best Face Serums for Healthy, Radiant Skin

Face serums are a skincare powerhouse, delivering concentrated ingredients such as retinols and vitamin c to hydrate, brighten, and target specific skin concerns. Whether you’re looking to combat fine lines, even out skin tone, or boost hydration, our collection offers the perfect serum for every skin type and need, including the best vitamin C and retinol serums.

Find Your Perfect Face Serum

From lightweight, fast-absorbing formulas to rich, nourishing treatments, our face serum collection is designed to revitalise and protect your skin. Whether you need intense hydration, antioxidant protection, or targeted treatment for ageing and pigmentation, these expertly curated serums help to smooth, firm, and enhance your complexion.

Personalised Advice on Face Serums

Not sure which face serum is right for your skin? Our experts can help, reach out for tailored recommendations, explore our blog for expert skincare advice, or take our online skin test to discover the best serums for your skincare routine. Let us help you achieve your healthiest, most radiant skin yet.

How To Apply Serums Correctly

Serums are powerhouses packed with concentrated ingredients designed to target specific skin concerns. In this video, we're guiding you through step-by-step with this easy-to-follow tutorial.

Explore La Roche-Posay Face Serums for Healthier, Stronger Skin

La Roche-Posay’s face serums combine dermatological expertise with gentle, effective ingredients to deliver targeted skincare solutions. Whether you need deep hydration, antioxidant protection, or anti-ageing support, these serums are designed to enhance skin health without irritation. Perfect for sensitive skin, they work to soothe, protect, and restore balance for a stronger, more radiant complexion.

shop La Roche Posay Face Serums

Discover The Ordinary Face Serums for Every Skin Concern

The Ordinary’s face serums deliver high-performance ingredients without the fuss, offering targeted solutions for hydration, brightness, and anti-ageing. Whether you’re looking for the best vitamin C serum to boost radiance, a hyaluronic acid serum for deep hydration, or a retinol serum to refine skin texture, The Ordinary’s collection makes effective skincare simple and accessible.

Shop The Ordinary Face Serums

Expert Tip for Face Serums

"Face serums are like a power boost for your skin, packed with concentrated ingredients that work deeper than your usual moisturiser. To get the best results, apply your serum to clean, slightly damp skin so it absorbs better. In the morning, go for a hydrating or antioxidant-rich serum to protect and nourish. At night, switch to something like retinol or peptides to help your skin repair while you sleep. If you're layering serums, start with the thinnest and let each one sink in before applying the next. The secret to great skin? Stick with it, these targeted formulas work best when you use them consistently."

- Kimberley, Clinic & Customer Experience Manager

take the free skin test

What Is The Best Niacinamide Serum?

In the ever-evolving world of skincare, it can be difficult to stay on top of the latest and most effective ingredients for your skin type, becoming overwhelmed by the options available. With this in mind, we’re here to simplify things, shining a light on skincare powerhouse niacinamide by sharing what we think is the best niacinamide serum on the market.

learn more

Discover the Top-Selling Face Serums for Radiant, Healthy Skin

Our most-loved face serums deliver powerful hydration, brightening, and anti-ageing benefits for every skin type.
Medik8 Hydr8 B5 Serum (Hyaluronic Acid)Medik8 Hydr8 B5 Serum (Hyaluronic Acid)
Medik8 Hydr8 B5 Serum (Hyaluronic Acid)

Improves moisture levels within the skin. Contains skin-softening vitamin B5 and moisture-enhancing hyaluronic acid.

$86.00
Medik8 Liquid PeptidesMedik8 Liquid Peptides
Medik8 Liquid Peptides

Multi-peptide complex to help fight lines and wrinkles by minimising muscle contractions. The innovative drone-based delivery system delivers active ingredients throughout layers of the skin.

$105.00
SkinCeuticals Blemish + AGE Defense SerumSkinCeuticals Blemish + AGE Defense Serum
SkinCeuticals Blemish + AGE Defense Serum

Designed to prevent the formation of acne while minimising hyper-pigmentation and reducing the appearance of fine lines and wrinkles this product is perfect for those looking to tackle the ageing process as well as congestion.

$200.00
SkinCeuticals Serum 10SkinCeuticals Serum 10
SkinCeuticals Serum 10

This powerful skin protecting antioxidant serum helps to reduce the appearance of fine lines and wrinkles and is suitable for all skin types.

$190.00
Environ Focus Care Comfort+ Vita-Enriched Colostrum GelEnviron Focus Care Comfort+ Vita-Enriched Colostrum Gel
Environ Focus Care Comfort+ Vita-Enriched Colostrum Gel

This lightweight formula soothes and strengthens sensitive skin.

$80.00
SkinCeuticals Discoloration Defense SerumSkinCeuticals Discoloration Defense Serum
SkinCeuticals Discoloration Defense Serum

Target skin discolouration, stubborn brown patches and post-acne marks with this high-potency serum formulated with clinically proven active ingredients to help you achieve a brighter and more even-looking complexion.

$209.00
Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUSEnviron Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS
Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS

Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS contains the maximum concentration of vitamins A and C, and so should only be used by those who have already acclimatised to the C-Quence 1, 2, 3 and...

$224.00
Medik8 Clarity PeptidesMedik8 Clarity Peptides
Medik8 Clarity Peptides

Enhance skin’s natural luminosity with a peptide complex blend in a lightweight, soothing serum, formulated with 10% Niacinamide, Crystalide peptide and Zinc PCA.

$86.00
Dermatologist Recommended
La Roche-Posay Hyalu B5 Hyaluronic Acid SerumLa Roche-Posay Hyalu B5 Hyaluronic Acid Serum
La Roche-Posay Hyalu B5 Hyaluronic Acid Serum

Target loss of elasticity, volume and hydration with the fast absorbing La Roche-Posay Hyalu B5 Hyaluronic Acid Serum.

$86.00
Environ Tri-Retinoid Complex Retinol Serum ForteEnviron Tri-Retinoid Complex Retinol Serum Forte
Environ Tri-Retinoid Complex Retinol Serum Forte

$116.00

Frequently Asked Questions

Face serums deliver concentrated active ingredients deep into the skin, targeting specific concerns like hydration, brightening, fine lines, and uneven texture. They absorb quickly and enhance the effectiveness of your skincare routine.

Consider your skin concerns, hydration for dry skin, oil control for combination skin, soothing ingredients for sensitive skin, and anti-ageing formulas for mature skin. If you're unsure, our skincare experts can guide you to the perfect match.

Serums are best applied after cleansing and before moisturiser. Use lightweight serums in the morning, such as hydrating or antioxidant-rich formulas, and active serums like retinol at night for best results.

Vitamin C serums help to boost radiance, even skin tone, and protect against environmental damage. Look for stabilised formulas with L-ascorbic acid or tetrahexyldecyl ascorbate for maximum efficacy.

Retinol serums should be introduced gradually, starting with a few nights per week to allow your skin to adjust. Over time, you can increase frequency as tolerated. Always follow with SPF in the morning.

Yes, you can layer serums, but it’s best to apply them from thinnest to thickest consistency. Avoid mixing strong actives like retinol and vitamin C in the same routine unless your skin is already accustomed to them.

No, serums provide targeted treatment, but they don’t replace the need for a moisturiser. Always follow up with a moisturiser to lock in hydration and reinforce your skin barrier.

Results vary depending on the serum and skin concern, but you may notice hydration and radiance within days. Long-term benefits, such as reduced fine lines or improved tone, typically take 4 to 6 weeks.

Yes, but choose gentle formulations with soothing ingredients like niacinamide, hyaluronic acid, or centella asiatica. Avoid strong acids or high-strength retinoids if your skin is easily irritated.