Face Serums

Facial Serums For Radiant, Youthful-Looking Skin

Packed with potent ingredients, face serums deliver targeted solutions for hydration, brightening, and anti-ageing, helping you achieve a healthier, more radiant complexion.

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mesoestetic Proteoglycans Ampoules

Concentrated and light textured formula with active ingredients to improve skin’s tone and elasticity. Each individual ampoule is packaged within a dark glass format and packaged in a sterile atmosphere to ensure the formula is...

$101.00

BIOEFFECT EGF Day Serum

$182.00 $227.00 20% offsaving

O&M Frizzy Logic Hair Serum 50ml

$59.00 $62.00 5% offsaving

Sarah Chapman Intense Hydrating Booster 30ml

Sarah Chapman Intense Hydrating Booster Serum 30ml

$99.00 $142.00 30% offsaving

Dermaceutic Activ Retinol 1.0 packaging and tube

Dermaceutic Activ Retinol 1.0 Serum

An anti-ageing retinol serum that helps to repair and restore radiance to dull skin.

$96.00

The Perfect Peel The Perfect C Serum

A professional multi-antioxidant treatment serum with powerful active ingredients for superior anti-ageing results.

$172.00

The Ordinary Multi-Peptide + Copper Peptides 1% Serum 30ml

$53.00 $56.00 5% offsaving

Perricone MD No Makeup Foundation Serum

With buildable coverage and a semi-matte finish, Perricone MD No Makeup Foundation Serum smooths imperfections and provides SPF 20 protection.

From $55.00 $92.00 40% offsaving

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Emepelle Serum and Night Cream Bundle

The products in this iconic duo will rejuvenate and restore skin that is experiencing perimenopause and menopause.

$408.00 $544.00 25% offsaving

Augustinus Bader The Retinol Serum 30ml

$553.00

Allies of Skin Prebiotics & Niacinamide Pore Refining Booster

Reduce the appearance of pores and imperfections with Allies of Skin Prebiotics & Niacinamide Pore Refining Booster.

$103.00 $138.00 25% offsaving

The Ordinary Niacinamide 10% + Zinc 1% 60ml

$17.00 $18.00 6% offsaving

The Ordinary Hyaluronic Acid 2% + B5 V2 Next Gen 30ml

$16.00 $17.00 6% offsaving

mesoestetic Age Element Firming Concentrate

Formulated with a high concentration of firming active ingredients, Mesoestetic Age Element Firming Concentrate improves skin elasticity and has a lifting effect.

$191.00

OSKIA Super 16 Advanced Nutri-Active Collagen Serum

$134.00 $191.00 30% offsaving

BIOEFFECT EGF Body Serum

BIOEFFECT EGF Body Serum is a revitalising, age-defying serum for the body that provides long-term hydration, firms the skin and reduces signs of ageing.

$136.00 $170.00 20% offsaving

Sarah Chapman Age Repair Concentrate Serum 30ml

$145.00 $206.00 30% offsaving

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ME LINE Ethnic Skin Day Serum

This concentrated depigmenting serum improves and delays the appearance of pigmentation within the skin.

$164.00 $176.00 7% offsaving

PharmaClinix Lightenex Gold Serum 30ml

New advanced formulation! This antioxidant loaded serum works to brighten the most resistant areas of hyperpigmentation on the face and body.

$147.00

Endocare C-Ferulic Edafence Serum

Protect skin against daily environmental damage in a light, oil free serum with Vitamin C and Ferulic Acid.

$79.00 $105.00 25% offsaving

Augustinus Bader The Eyebrow & Lash Enhancing Serum

Backed by over 30 years of research and innovation, Augustinus Bader The Eyebrow & Lash Enhancing Serum is infused with hydrating Hyaluronic Acid Complex and Peptide-rich Turmeric to help nourish, stimulate, and revive the follicles...

From $60.00

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Green jar of Murad Resurgence Retinol ReSculpt Overnight Cream on a white background

Murad Retinal ReSculpt Overnight Cream

$178.00 $187.00 5% offsaving

mesoestetic Melatonin Ampoules

Concentrated formula in an ampoule format for optimum efficacy helping to boost skin’s repair process, accelerate antioxidant defences and prevent skin ageing.

$101.00

The Ordinary Azelaic Acid Suspension 10% 30ml

$21.00 $22.00 5% offsaving

Natura Bisse C+C Vitamin 20% Antiox Solution

$311.00

The Ordinary Multi-Peptide Serum for Hair Density 60ml

$38.00 $40.00 5% offsaving

REOME Active Recovery Broth 30ml

$143.00

OSKIA Super R Retinoid Sleep Serum Capsules 0.5%

$107.00 $153.00 30% offsaving

Allies of Skin Multi Hyaluronic Antioxidant Hydration Serum

Plump up fine lines and infuse the skin with concentrated moisture using Allies of Skin Multi Hyaluronic Antioxidant Hydration Serum.

$115.00 $153.00 25% offsaving

Allies of Skin Deluxe Multi Peptides & GF Advanced Lifting Serum

$68.00 $90.00 24% offsaving

Sarah Chapman Vitamin A Power 1 Serum 30ml

$121.00 $172.00 30% offsaving

OSKIA Eye Wonder Nutri-Active Eye Serum

$81.00 $115.00 30% offsaving

The Ordinary Niacinamide 10% + Zinc 1% 30ml

$10.00 $10.00

Dermaceutic Tri Vita C30 bottle and packaging

Dermaceutic Tri Vita C30 Vitamin C Serum

This powerful 30% vitamin C serum provides exceptional rejuvenation and antioxidant protection.

$134.00

Pai Skincare Stabilised Vitamin C 20% Serum

$37.00

About Face Serums

Discover the Best Face Serums for Healthy, Radiant Skin

Face serums are a skincare powerhouse, delivering concentrated ingredients such as retinols and vitamin c to hydrate, brighten, and target specific skin concerns. Whether you’re looking to combat fine lines, even out skin tone, or boost hydration, our collection offers the perfect serum for every skin type and need, including the best vitamin C and retinol serums.

Find Your Perfect Face Serum

From lightweight, fast-absorbing formulas to rich, nourishing treatments, our face serum collection is designed to revitalise and protect your skin. Whether you need intense hydration, antioxidant protection, or targeted treatment for ageing and pigmentation, these expertly curated serums help to smooth, firm, and enhance your complexion.

Personalised Advice on Face Serums

Not sure which face serum is right for your skin? Our experts can help, reach out for tailored recommendations, explore our blog for expert skincare advice, or take our online skin test to discover the best serums for your skincare routine. Let us help you achieve your healthiest, most radiant skin yet.

How To Apply Serums Correctly

Serums are powerhouses packed with concentrated ingredients designed to target specific skin concerns. In this video, we're guiding you through step-by-step with this easy-to-follow tutorial.

Explore La Roche-Posay Face Serums for Healthier, Stronger Skin

La Roche-Posay’s face serums combine dermatological expertise with gentle, effective ingredients to deliver targeted skincare solutions. Whether you need deep hydration, antioxidant protection, or anti-ageing support, these serums are designed to enhance skin health without irritation. Perfect for sensitive skin, they work to soothe, protect, and restore balance for a stronger, more radiant complexion.

shop La Roche Posay Face Serums

Discover The Ordinary Face Serums for Every Skin Concern

The Ordinary’s face serums deliver high-performance ingredients without the fuss, offering targeted solutions for hydration, brightness, and anti-ageing. Whether you’re looking for the best vitamin C serum to boost radiance, a hyaluronic acid serum for deep hydration, or a retinol serum to refine skin texture, The Ordinary’s collection makes effective skincare simple and accessible.

Shop The Ordinary Face Serums

Expert Tip for Face Serums

"Face serums are like a power boost for your skin, packed with concentrated ingredients that work deeper than your usual moisturiser. To get the best results, apply your serum to clean, slightly damp skin so it absorbs better. In the morning, go for a hydrating or antioxidant-rich serum to protect and nourish. At night, switch to something like retinol or peptides to help your skin repair while you sleep. If you're layering serums, start with the thinnest and let each one sink in before applying the next. The secret to great skin? Stick with it, these targeted formulas work best when you use them consistently."

- Kimberley, Clinic & Customer Experience Manager

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What Is The Best Niacinamide Serum?

In the ever-evolving world of skincare, it can be difficult to stay on top of the latest and most effective ingredients for your skin type, becoming overwhelmed by the options available. With this in mind, we’re here to simplify things, shining a light on skincare powerhouse niacinamide by sharing what we think is the best niacinamide serum on the market.

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Frequently Asked Questions

What does a face serum do?

Face serums deliver concentrated active ingredients deep into the skin, targeting specific concerns like hydration, brightening, fine lines, and uneven texture. They absorb quickly and enhance the effectiveness of your skincare routine.

How do I choose the right face serum for my skin type?

Consider your skin concerns, hydration for dry skin, oil control for combination skin, soothing ingredients for sensitive skin, and anti-ageing formulas for mature skin. If you're unsure, our skincare experts can guide you to the perfect match.

When should I apply a face serum?

Serums are best applied after cleansing and before moisturiser. Use lightweight serums in the morning, such as hydrating or antioxidant-rich formulas, and active serums like retinol at night for best results.

What are the best vitamin C serums for brightening and glowing skin?

Vitamin C serums help to boost radiance, even skin tone, and protect against environmental damage. Look for stabilised formulas with L-ascorbic acid or tetrahexyldecyl ascorbate for maximum efficacy.

Can I use retinol serums every day?

Retinol serums should be introduced gradually, starting with a few nights per week to allow your skin to adjust. Over time, you can increase frequency as tolerated. Always follow with SPF in the morning.

Can I layer multiple serums in my routine?

Yes, you can layer serums, but it’s best to apply them from thinnest to thickest consistency. Avoid mixing strong actives like retinol and vitamin C in the same routine unless your skin is already accustomed to them.

Do face serums replace moisturiser?

No, serums provide targeted treatment, but they don’t replace the need for a moisturiser. Always follow up with a moisturiser to lock in hydration and reinforce your skin barrier.

How long does it take to see results from a serum?

Results vary depending on the serum and skin concern, but you may notice hydration and radiance within days. Long-term benefits, such as reduced fine lines or improved tone, typically take 4 to 6 weeks.

Are serums suitable for sensitive skin?

Yes, but choose gentle formulations with soothing ingredients like niacinamide, hyaluronic acid, or centella asiatica. Avoid strong acids or high-strength retinoids if your skin is easily irritated.