Future of Beauty

Support Emerging Beauty Brands

Introducing our new project, Future of Beauty. Created to support and shine a light on emerging, up-and-coming brands in the industry, get to know beauty's most budding stars.

Designed to support and shine a light on the emerging up-and-coming brands in our ever-expanding industry, we’re here to showcase beauty’s most budding stars.

From a pandemic-born brand created from the need to combat stressed out skin and maskne, right through to a brand harnessing the power of nature with their beautifully blended botanical formulas, transform your body and mind with twelve incredible beauty collections you’ll love.

It’s time to get to know your future favourites.

Future of Beauty

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ANSWR At-home Keratin Treatment Kit and packagingANSWR At-home Keratin Treatment Kit
ANSWR At-home Keratin Treatment Kit

$69.00 $114.00 39% offsaving
ANSWR At-home Keratin Treatment 100ml and packagingANSWR At-home Keratin Treatment 100ml
ANSWR At-home Keratin Treatment 100ml

$52.00 $86.00 40% offsaving
Irene Forte skincare product packaging on a white backgroundIrene Forte Skincare Hibiscus Night Cream
Irene Forte Skincare Hibiscus Night Cream

$235.00 $314.00 25% offsaving
Irene Forte Skincare Hibiscus Night Cream Refill 50mlIrene Forte Skincare Hibiscus Night Cream Refill 50ml
Irene Forte Skincare Hibiscus Night Cream Refill 50ml

$207.00 $276.00 25% offsaving
Irene Forte Phytomelatonin Rejuvenating SerumIrene Forte Phytomelatonin Rejuvenating Serum
Irene Forte Phytomelatonin Rejuvenating Serum

$278.00 $428.00 35% offsaving
ANSWR Volumewave Heated BrushANSWR Volumewave Heated Brush
ANSWR Volumewave Heated Brush

$91.00 $152.00 40% offsaving
Irene Forte Hibiscus Serum Refill 30mlIrene Forte Hibiscus Serum Refill 30ml
Irene Forte Hibiscus Serum Refill 30ml

$194.00 $259.00 25% offsaving
Irene Forte Skincare Hibiscus SerumIrene Forte Skincare Hibiscus Serum
Irene Forte Skincare Hibiscus Serum

$221.00 $295.00 25% offsaving
Silver Wildsmith Skin Aluminium Hand and Body Wash 300ml bottleWildsmith Skin Aluminium Hand and Body Wash 300ml
Wildsmith Skin Aluminium Hand and Body Wash 300ml

$42.00 $65.00 35% offsaving
Dark green Wildsmith Skin 4D Protection Serum 30ml tub next to white boxWildsmith Skin Active Repair Copper Peptide Cream 50ml
Wildsmith Skin Active Repair Copper Peptide Cream 50ml

$149.00 $228.00 35% offsaving
Irene Forte Prickly Pear Face Cream RefillIrene Forte Prickly Pear Face Cream Refill
Irene Forte Prickly Pear Face Cream Refill

$176.00 $234.00 25% offsaving
Irene Forte Skincare Prickly Pear Face CreamIrene Forte Skincare Prickly Pear Face Cream
Irene Forte Skincare Prickly Pear Face Cream

$200.00 $266.00 25% offsaving
Dark green Wildsmith Skin Active Super Oil 30ml bottle next to white boxWildsmith Skin Active Super Oil 30ml
Wildsmith Skin Active Super Oil 30ml

$136.00 $209.00 35% offsaving
PSA HEROINE Mandelic & Licorice Superfood Glow TonerPSA HEROINE Mandelic & Licorice Superfood Glow Toner
PSA HEROINE Mandelic & Licorice Superfood Glow Toner

$34.00 $67.00 49% offsaving
Innersense Curl Enhance Duo with packaging on a white backgroundInnersense Curl Enhance Duo (Worth £37)
Innersense Curl Enhance Duo (Worth £37)

$40.00 $50.00 20% offsaving
Innersense Repair Mask bottle on a white backgroundInnersense Repair Mask
Innersense Repair Mask

$46.00 $61.00 25% offsaving
Innersense Sweet Spirit Leave-In Conditioner Fragrance Free 295ml
Innersense Sweet Spirit Leave-In Conditioner Fragrance Free 295ml

$37.00 $50.00 26% offsaving
Wildsmith Skin Super Hydrating Overnight Mask
Wildsmith Skin Super Hydrating Overnight Mask

$89.00 $137.00 35% offsaving

Future Of Beauty 2.0

Discover The Latest And Greatest In Beauty's Up And Coming

Read More
Irene Forte Pistachio Body Oil with PhytomelatoninIrene Forte Pistachio Body Oil with Phytomelatonin
Irene Forte Pistachio Body Oil with Phytomelatonin

$171.00 $228.00 25% offsaving
Murdock London Sea Salt Hair Styling SprayMurdock London Sea Salt Hair Styling Spray
Murdock London Sea Salt Hair Styling Spray

$30.00 $42.00 29% offsaving
Huxley Cream; Anti-gravity 50mlHuxley Cream; Anti-gravity 50ml
Huxley Cream; Anti-gravity 50ml

$42.00 $65.00 35% offsaving
Huxley Cream; Glow Awakening 50mlHuxley Cream; Glow Awakening 50ml
Huxley Cream; Glow Awakening 50ml

$42.00 $65.00 35% offsaving
Pistachio Face Mask 50ml sizeIrene Forte Skincare Pistachio Face Mask
Irene Forte Skincare Pistachio Face Mask

$161.00 $247.00 35% offsaving
PSA VISIBLE IMPROVEMENT Peptides & Niacinamide SerumPSA VISIBLE IMPROVEMENT Peptides & Niacinamide Serum
PSA VISIBLE IMPROVEMENT Peptides & Niacinamide Serum

$46.00 $76.00 39% offsaving
Irene Forte Olive Eye Cream RefillIrene Forte Olive Eye Cream Refill
Irene Forte Olive Eye Cream Refill

$176.00 $234.00 25% offsaving
PSA RESET Acai & Manuka Honey Nourishing CleanserPSA RESET Acai & Manuka Honey Nourishing Cleanser
PSA RESET Acai & Manuka Honey Nourishing Cleanser

$34.00 $56.00 39% offsaving
Murdock London Matt MudMurdock London Matt Mud
Murdock London Matt Mud

$27.00 $38.00 29% offsaving
Dark green Wildsmith Skin Active Repair Copper Peptide Serum 30m next to white boxWildsmith Skin Active Repair Copper Peptide Serum 30ml
Wildsmith Skin Active Repair Copper Peptide Serum 30ml

$136.00 $209.00 35% offsaving
PSA SILVER LINING Dioic & Willowherb Clarifying CreamPSA SILVER LINING Dioic & Willowherb Clarifying Cream
PSA SILVER LINING Dioic & Willowherb Clarifying Cream

$43.00 $71.00 39% offsaving
Murdock London Sea Salt PasteMurdock London Sea Salt Hair Styling Paste
Murdock London Sea Salt Hair Styling Paste

$27.00 $38.00 29% offsaving
Wildsmith Skin Energising Gel Cleanser 100ml bottleWildsmith Skin Energising Gel Cleanser 100ml
Wildsmith Skin Energising Gel Cleanser 100ml

$60.00 $92.00 35% offsaving
Dark green Wildsmith Skin Active Super Eye Serum 15ml bottle with pipette lid next to white boxWildsmith Skin Active Super Eye Serum 15ml
Wildsmith Skin Active Super Eye Serum 15ml

$124.00 $190.00 35% offsaving
Irene Forte skincare products including a pouch with fruit design on a white background
Irene Forte Skincare Age-Defying Day & Night Travel Kit

$107.00 $143.00 25% offsaving
Frank Body Glycolic Body ScrubFrank Body Glycolic Body Scrub 250g
Frank Body Glycolic Body Scrub 250g

$27.00 $44.00 39% offsaving
ANSWR Shampoo 300mlANSWR Shampoo 300ml
ANSWR Shampoo 300ml

$30.00 $50.00 40% offsaving

A Message From Paul & Julia

"As part of Future of Beauty, we are seeking brands that have something important to say; a real point of difference. Brands that deliver a great result for the customer, which can hopefully be backed by user trials and clinical studies. And of course we want brands that are seeking a partner that can give them a platform and a voice in such a busy and crowded industry.”