Future of Beauty

Support Emerging Beauty Brands

Introducing our new project, Future of Beauty. Created to support and shine a light on emerging, up-and-coming brands in the industry, get to know beauty's most budding stars.

Designed to support and shine a light on the emerging up-and-coming brands in our ever-expanding industry, we’re here to showcase beauty’s most budding stars.

From a pandemic-born brand created from the need to combat stressed out skin and maskne, right through to a brand harnessing the power of nature with their beautifully blended botanical formulas, transform your body and mind with twelve incredible beauty collections you’ll love.

It’s time to get to know your future favourites.

Future of Beauty

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Shark Beauty
PSA MIDNIGHT COURAGE Rosehip & Bakuchiol Retinoid Night OilPSA MIDNIGHT COURAGE Rosehip & Bakuchiol Retinoid Night Oil
PSA MIDNIGHT COURAGE Rosehip & Bakuchiol Retinoid Night Oil

$85.00
Irene Forte Skincare Prickly Pear Face CreamIrene Forte Skincare Prickly Pear Face Cream
Irene Forte Skincare Prickly Pear Face Cream

$268.00
Frank Body Niacinamide Body Scrub 250gFrank Body Niacinamide Body Scrub 250g
Frank Body Niacinamide Body Scrub 250g

$31.00 $37.00 16% offsaving
Murdock London Sea Salt Hair Styling SprayMurdock London Sea Salt Hair Styling Spray
Murdock London Sea Salt Hair Styling Spray

$43.00
Huxley Cleansing Foam; Be Clean, Be Moist 100gHuxley Cleansing Foam; Be Clean, Be Moist
Huxley Cleansing Foam; Be Clean, Be Moist

$45.00
Dark green Wildsmith Skin Vitality Body Oil 150ml bottleWildsmith Skin Vitality Body Oil 150ml
Wildsmith Skin Vitality Body Oil 150ml

$96.00
PSA LIQUID CLARITY BHA & Bakuchiol Blemish Recovery BoosterPSA LIQUID CLARITY BHA & Bakuchiol Blemish Recovery Booster
PSA LIQUID CLARITY BHA & Bakuchiol Blemish Recovery Booster

$54.00
Huxley Sun Essence; Stay Sun Safe SPF50+ PA++++ 50mlHuxley Sun Essence; Stay Sun Safe SPF50+ PA++++ 50ml
Huxley Sun Essence; Stay Sun Safe SPF50+ PA++++ 50ml

$62.00
Beige Wildsmith Skin Vitality Shower Oil 200ml bottle
Wildsmith Skin Vitality Shower Oil 200ml

$85.00
Wildsmith Skin Bath SaltsWildsmith Skin Bath Salts
Wildsmith Skin Bath Salts

$108.00
Dark green Wildsmith Skin 4D Protection Serum 30ml bottle next to white boxWildsmith Skin 4D Protection Serum 30ml
Wildsmith Skin 4D Protection Serum 30ml

$153.00
Irene Forte Skincare Pistachio Lip BalmIrene Forte Skincare Pistachio Lip Balm
Irene Forte Skincare Pistachio Lip Balm

$77.00
Dark green Wildsmith Skin Ceramide Lipid Repair Balm 12.75g next to white boxWildsmith Skin Ceramide Lipid Repair Balm 12.75g
Wildsmith Skin Ceramide Lipid Repair Balm 12.75g

$58.00
Murdock London Beard Oil 50mlMurdock London Beard Oil 50ml
Murdock London Beard Oil 50ml

$41.00
Wildsmith Skin Energising Gel Cleanser 100ml bottleWildsmith Skin Energising Gel Cleanser 100ml
Wildsmith Skin Energising Gel Cleanser 100ml

$92.00
PSA LIQUID PANACEA Centella & Kombucha Firming Recovery BoosterPSA LIQUID PANACEA Centella & Kombucha Firming Recovery Booster
PSA LIQUID PANACEA Centella & Kombucha Firming Recovery Booster

$54.00
Huxley Skin Glow Toner; Vita Radiance 200mlHuxley Skin Glow Toner; Vita Radiance 200ml
Huxley Skin Glow Toner; Vita Radiance 200ml

$41.00
Dark green Wildsmith Skin Dual Action Exfoliating Treatment 50ml tub next to white boxWildsmith Skin Dual Action Exfoliating Treatment 50ml
Wildsmith Skin Dual Action Exfoliating Treatment 50ml

$119.00

Future Of Beauty 2.0

Discover The Latest And Greatest In Beauty's Up And Coming

Read More
Murdock London Sea Salt PasteMurdock London Sea Salt Hair Styling Paste
Murdock London Sea Salt Hair Styling Paste

$39.00
ANSWR Shampoo 300mlANSWR Shampoo 300ml
ANSWR Shampoo 300ml

$50.00
Murdock London Beard Moisturiser 150mlMurdock London Beard Moisturiser 150ml
Murdock London Beard Moisturiser 150ml

$52.00
Innersense Repair Mask bottle on a white backgroundInnersense Repair Mask
Innersense Repair Mask

$56.00 $62.00 10% offsaving
Huxley Skin Glow Cream; Vita Radiance 50mlHuxley Skin Glow Cream; Vita Radiance 50ml
Huxley Skin Glow Cream; Vita Radiance 50ml

$47.00
Dark green Wildsmith Skin Active Repair Copper Peptide Serum 30m next to white boxWildsmith Skin Active Repair Copper Peptide Serum 30ml
Wildsmith Skin Active Repair Copper Peptide Serum 30ml

$211.00
ANSWR Flyaway & Brow Control 7mlANSWR Flyaway & Brow Control 7ml
ANSWR Flyaway & Brow Control 7ml

$35.00
Irene Forte Aloe Face CreamIrene Forte Aloe Face Cream
Irene Forte Aloe Face Cream

$239.00
Irene Forte Olive Eye Cream RefillIrene Forte Olive Eye Cream Refill
Irene Forte Olive Eye Cream Refill

$236.00
Irene Forte Skincare Lemon TonerIrene Forte Skincare Lemon Toner
Irene Forte Skincare Lemon Toner

$182.00
Irene Forte Pistachio Face Oil RefillIrene Forte Pistachio Face Oil Refill
Irene Forte Pistachio Face Oil Refill

$220.00
ANSWR Conditioner 300ml BottleANSWR Conditioner 300ml
ANSWR Conditioner 300ml

$50.00
Irene Forte Skincare Apricot Penta Acid PolishIrene Forte Skincare Apricot Penta-Acid Polish
Irene Forte Skincare Apricot Penta-Acid Polish

$211.00
Wildsmith Skin Vitality Brightening Body Cleanser 300mlWildsmith Skin Vitality Brightening Body Cleanser 300ml
Wildsmith Skin Vitality Brightening Body Cleanser 300ml

$77.00
Wildsmith Skin Purity Exfoliating Body Cleanser 300mlWildsmith Skin Purity Exfoliating Body Cleanser 300ml
Wildsmith Skin Purity Exfoliating Body Cleanser 300ml

$77.00
Murdock London Texture PasteMurdock London Texture Paste
Murdock London Texture Paste

$39.00
Murdock London Sea Salt Volume MousseMurdock London Sea Salt Volume Mousse
Murdock London Sea Salt Volume Mousse

$41.00

A Message From Paul & Julia

"As part of Future of Beauty, we are seeking brands that have something important to say; a real point of difference. Brands that deliver a great result for the customer, which can hopefully be backed by user trials and clinical studies. And of course we want brands that are seeking a partner that can give them a platform and a voice in such a busy and crowded industry.”