Future of Beauty

Support Emerging Beauty Brands

Introducing our new project, Future of Beauty. Created to support and shine a light on emerging, up-and-coming brands in the industry, get to know beauty's most budding stars.

Designed to support and shine a light on the emerging up-and-coming brands in our ever-expanding industry, we’re here to showcase beauty’s most budding stars.

From a pandemic-born brand created from the need to combat stressed out skin and maskne, right through to a brand harnessing the power of nature with their beautifully blended botanical formulas, transform your body and mind with twelve incredible beauty collections you’ll love.

It’s time to get to know your future favourites.

Future of Beauty

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Shark Beauty
Frank Body Niacinamide Body Scrub 100gFrank Body Niacinamide Body Scrub 100g
Frank Body Niacinamide Body Scrub 100g

$18.00
Irene Forte Pistachio Face OilIrene Forte Pistachio Face Oil
Irene Forte Pistachio Face Oil

$249.00
Murdock London King's Road Collection
Murdock London King's Road Collection

$100.00
Rose Face Oil 30ml sizeIrene Forte Skincare Rose Face Oil
Irene Forte Skincare Rose Face Oil

$220.00
Irene Forte Skincare Lavender Face CreamIrene Forte Skincare Lavender Face Cream
Irene Forte Skincare Lavender Face Cream

$249.00
Murdock London Beard Shampoo 250mlMurdock London Beard Shampoo 250ml
Murdock London Beard Shampoo 250ml

$42.00
Murdock London Vintage PomadeMurdock London Vintage Pomade
Murdock London Vintage Pomade

$39.00
Murdock London Black Tea Body WashMurdock London Black Tea Body Wash
Murdock London Black Tea Body Wash

$42.00
Wildsmith Skin Two Organic Muslin Mitts in white packagingWildsmith Skin Two Organic Muslin Mitts
Wildsmith Skin Two Organic Muslin Mitts

$29.00
Frank Body In Your Dreams Sleep Scrub and SoakFrank Body In Your Dreams Sleep Scrub and Soak 240g
Frank Body In Your Dreams Sleep Scrub and Soak 240g

$29.00
Irene Forte skincare products including a black box, dropper bottle, and jar on a white background.Irene Forte Skincare Regenerating Night Routine
Irene Forte Skincare Regenerating Night Routine

$468.00
Coming Soon
INNERSENSE Healthy Hair Treatment Trio on a green backgroundInnersense Healthy Hair Treatment Trio
Innersense Healthy Hair Treatment Trio

$43.00 $48.00 10% offsaving
Coming Soon
Innersense hair care product set including bottles and a box on a white backgroundInnersense Essential Hydration Ceremony
Innersense Essential Hydration Ceremony

$80.00 $88.00 9% offsaving
Coming Soon
Murdock London Home & Away
Murdock London Home & Away

$46.00
Coming Soon
Irene Forte skincare products including a pouch with fruit design on a white background
Irene Forte Skincare Age-Defying Day & Night Travel Kit

$144.00
Coming Soon
Irene Forte night renewal travel kit with eye mask on a white background
Irene Forte Skincare Night Renewal Travel Kit

$182.00
Coming Soon
ANSWR At-home Lash Extension Tool Kit
ANSWR At-home Lash Extension Tool Kit

$86.00
Coming Soon
ANSWR At-home Lash ExtensionANSWR At-home Lash Extension L
ANSWR At-home Lash Extension L

$39.00

Future Of Beauty 2.0

Discover The Latest And Greatest In Beauty's Up And Coming

Read More
Coming Soon
ANSWR At-home Lash ExtensionANSWR At-home Lash Extension S
ANSWR At-home Lash Extension S

$39.00
Sold out
ANSWR At-home Keratin Treatment 100ml and packagingANSWR At-home Keratin Treatment 100ml
ANSWR At-home Keratin Treatment 100ml

$86.00
Sold out
ANSWR At-home Keratin Treatment Kit and packagingANSWR At-home Keratin Treatment Kit
ANSWR At-home Keratin Treatment Kit

$115.00
Sold out
PSA HEROINE Mandelic & Licorice Superfood Glow TonerPSA HEROINE Mandelic & Licorice Superfood Glow Toner
PSA HEROINE Mandelic & Licorice Superfood Glow Toner

$67.00
Sold out
Huxley Cream; Anti-gravity 50mlHuxley Cream; Anti-gravity 50ml
Huxley Cream; Anti-gravity 50ml

$65.00
Sold out
PSA FOLLOW THE LIGHT Multi Acids & Vitamin C Radiance Peel PSA FOLLOW THE LIGHT Multi Acids & Vitamin C Radiance Peel
PSA FOLLOW THE LIGHT Multi Acids & Vitamin C Radiance Peel

$84.00
Sold out
Wildsmith Skin Toning Body Serum 150ml in dark green bottle Wildsmith Skin Toning Body Serum 150ml
Wildsmith Skin Toning Body Serum 150ml

$125.00
Sold out
Triple Level Hyaluronic Serum Media 15ml sizeIrene Forte Skincare Triple Level Hyaluronic Serum
Irene Forte Skincare Triple Level Hyaluronic Serum

$210.00
Sold out
PSA THE MOST Hyaluronic Super Nutrient Hydration SerumPSA THE MOST Hyaluronic Super Nutrient Hydration Serum
PSA THE MOST Hyaluronic Super Nutrient Hydration Serum

$81.00
Sold out
PSA SILVER LINING Dioic & Willowherb Clarifying CreamPSA SILVER LINING Dioic & Willowherb Clarifying Cream
PSA SILVER LINING Dioic & Willowherb Clarifying Cream

$71.00
Sold out
Huxley Body Oil; Moroccan Gardener 100mlHuxley Body Oil; Moroccan Gardener 100ml
Huxley Body Oil; Moroccan Gardener 100ml

$79.00
Sold out
Huxley Cleansing Oil; Be Clean, Be Moist 200mlHuxley Cleansing Oil; Be Clean, Be Moist 200ml
Huxley Cleansing Oil; Be Clean, Be Moist 200ml

$82.00
New
Innersense Sweet Spirit Leave-In Conditioner Fragrance Free 295ml
Innersense Sweet Spirit Leave-In Conditioner Fragrance Free 295ml

$45.00 $50.00 10% offsaving
Sold out
ANSWR At-home Lash ExtensionANSWR At-home Lash Extension M
ANSWR At-home Lash Extension M

$39.00
Sold out
Silver Wildsmith Skin Aluminium Hand and Body Wash 300ml bottleWildsmith Skin Aluminium Hand and Body Wash 300ml CLEARANCE
Wildsmith Skin Aluminium Hand and Body Wash 300ml CLEARANCE

$48.00 $65.00 26% offsaving
Sold out
Murdock London Redchurch St. Collection
Murdock London Redchurch St. Collection

$115.00
Sold out
Murdock London Beard HeroesMurdock London Beard Heroes
Murdock London Beard Heroes

$58.00

A Message From Paul & Julia

"As part of Future of Beauty, we are seeking brands that have something important to say; a real point of difference. Brands that deliver a great result for the customer, which can hopefully be backed by user trials and clinical studies. And of course we want brands that are seeking a partner that can give them a platform and a voice in such a busy and crowded industry.”