Future of Beauty

Support Emerging Beauty Brands

Introducing our new project, Future of Beauty. Created to support and shine a light on emerging, up-and-coming brands in the industry, get to know beauty's most budding stars.

Designed to support and shine a light on the emerging up-and-coming brands in our ever-expanding industry, we’re here to showcase beauty’s most budding stars.

From a pandemic-born brand created from the need to combat stressed out skin and maskne, right through to a brand harnessing the power of nature with their beautifully blended botanical formulas, transform your body and mind with twelve incredible beauty collections you’ll love.

It’s time to get to know your future favourites.

Future of Beauty

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Shark Beauty
Dark green Wildsmith Skin Double Clay Refining Mask 50ml tub with white boxWildsmith Skin Double Clay Refining Mask 50ml
Wildsmith Skin Double Clay Refining Mask 50ml

$138.00
Huxley Sleep Mask; Good Night 150gHuxley Sleep Mask; Good Night 150g
Huxley Sleep Mask; Good Night 150g

$50.00
Frank Body Booty Drops Firming Body Oil 30mlFrank Body Booty Drops Firming Body Oil 30ml
Frank Body Booty Drops Firming Body Oil 30ml

$30.00
Murdock London Post Shave Balm 150mlMurdock London Post Shave Balm 150ml
Murdock London Post Shave Balm 150ml

$46.00
Frank Body Glycolic Body Scrub 100g
Frank Body Glycolic Body Scrub 100g

$23.00
Frank Body Perky Sculpting Body HydratorFrank Body Perky Sculpting Body Hydrator
Frank Body Perky Sculpting Body Hydrator

$34.00
Innersense Harmonic Treatment Oil 118mlInnersense Mini Harmonic Treatment Oil 29ml
Innersense Mini Harmonic Treatment Oil 29ml

$42.00 $46.00 9% offsaving
Murdock London Quince & Oakmoss ShampooMurdock London Quince & Oakmoss Shampoo
Murdock London Quince & Oakmoss Shampoo

$41.00
Frank Body Coconut Coffee Scrub 200gFrank Body Coconut Coffee Body Scrub 200g
Frank Body Coconut Coffee Body Scrub 200g

$30.00
Huxley Scrub Mask; Sweet Therapy 120gHuxley Scrub Mask; Sweet Therapy 120g
Huxley Scrub Mask; Sweet Therapy 120g

$50.00
Wildsmith Skin Stillness Nourishing Body Cleanser 300mlWildsmith Skin Stillness Nourishing Body Cleanser 300ml
Wildsmith Skin Stillness Nourishing Body Cleanser 300ml

$77.00
Frank Body Niacinamide Correcting Body Serum 140mlFrank Body Niacinamide Correcting Body Serum 140ml
Frank Body Niacinamide Correcting Body Serum 140ml

$37.00
Frank Body Rosehip Body Scrub + Cleanser 250gFrank Body Rosehip Body Scrub + Cleanser 250g
Frank Body Rosehip Body Scrub + Cleanser 250g

$37.00
Frank Body Rosehip Body Scrub + Cleanser 100gFrank Body Rosehip Body Scrub + Cleanser 100g
Frank Body Rosehip Body Scrub + Cleanser 100g

$18.00
Frank Body Smoothing AHA Body Lotion 140mlFrank Body Smoothing AHA Body Lotion 140ml
Frank Body Smoothing AHA Body Lotion 140ml

$34.00
Huxley Essence; Grab Water 30mlHuxley Essence; Grab Water 30ml
Huxley Essence; Grab Water 30ml

$77.00
Innersense Repair Mask Travel SizeInnersense Repair Mask Travel Size
Innersense Repair Mask Travel Size

$19.00 $21.00 10% offsaving
Frank Body Triple Threat SmootherFrank Body Triple Threat Smoother
Frank Body Triple Threat Smoother

$54.00

Future Of Beauty 2.0

Discover The Latest And Greatest In Beauty's Up And Coming

Read More
Frank Body Lip Scrub Original 15mlFrank Body Lip Scrub Original 15ml
Frank Body Lip Scrub Original 15ml

$22.00
Frank Body Super Scrubs KitFrank Body Super Scrubs Kit
Frank Body Super Scrubs Kit

$38.00
New
Innersense Sweet Spirit Leave-In Conditioner Fragrance Free 59ml
Innersense Sweet Spirit Leave-In Conditioner Fragrance Free 59ml

$18.00 $20.00 10% offsaving
Murdock London Shave Oil
Murdock London Shave Oil

$44.00
Murdock London Beard Balm 50mlMurdock London Beard Balm 50ml
Murdock London Beard Balm 50ml

$44.00
Murdock London Revitalising Scalp Care ConditionerMurdock London Revitalising Scalp Care Conditioner
Murdock London Revitalising Scalp Care Conditioner

$41.00
Frank Body Original Coffee Scrub 200gFrank Body Original Coffee Body Scrub 200g
Frank Body Original Coffee Body Scrub 200g

$30.00
Murdock London Hair PlayMurdock London Hair Play
Murdock London Hair Play

$39.00
New
Murdock London RedChurch Street
Murdock London RedChurch Street

$115.00
New
Murdock London Daily Shave Companion
Murdock London Daily Shave Companion

$75.00
Innersense Harmonic Treatment Oil 118mlInnersense Harmonic Treatment Oil 118ml
Innersense Harmonic Treatment Oil 118ml

$116.00 $128.00 9% offsaving
Murdock London Revitalising Scalp Care ShampooMurdock London Revitalising Scalp Care Shampoo
Murdock London Revitalising Scalp Care Shampoo

$41.00
Huxley Skin Glow Essence; Vita Radiance 50mlHuxley Skin Glow Essence; Vita Radiance 50ml
Huxley Skin Glow Essence; Vita Radiance 50ml

$54.00
Frank Body Double Scrub BubbleFrank Body Double Scrub Bubble
Frank Body Double Scrub Bubble

$37.00
Frank Body Squeaky CheeksFrank Body Squeaky Cheeks
Frank Body Squeaky Cheeks

$37.00
Irene Forte Rose Body OilIrene Forte Rose Body Oil
Irene Forte Rose Body Oil

$211.00
Irene Forte Sage Body OilIrene Forte Sage Body Oil
Irene Forte Sage Body Oil

$191.00

A Message From Paul & Julia

"As part of Future of Beauty, we are seeking brands that have something important to say; a real point of difference. Brands that deliver a great result for the customer, which can hopefully be backed by user trials and clinical studies. And of course we want brands that are seeking a partner that can give them a platform and a voice in such a busy and crowded industry.”