Future of Beauty

Support Emerging Beauty Brands

Introducing our new project, Future of Beauty. Created to support and shine a light on emerging, up-and-coming brands in the industry, get to know beauty's most budding stars.

Designed to support and shine a light on the emerging up-and-coming brands in our ever-expanding industry, we’re here to showcase beauty’s most budding stars.

From a pandemic-born brand created from the need to combat stressed out skin and maskne, right through to a brand harnessing the power of nature with their beautifully blended botanical formulas, transform your body and mind with twelve incredible beauty collections you’ll love.

It’s time to get to know your future favourites.

Future of Beauty

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Brand
Product Type
SPF Volume
Skin Type / Area
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Suitable For
Key Ingredient
Availability
Frank Body Rosehip Body Scrub + Cleanser 250gFrank Body Rosehip Body Scrub + Cleanser 250g
Frank Body Rosehip Body Scrub + Cleanser 250g

$22.00 $37.00 41% offsaving
Huxley Sun Essence; Stay Sun Safe SPF50+ PA++++ 50mlHuxley Sun Essence; Stay Sun Safe SPF50+ PA++++ 50ml
Huxley Sun Essence; Stay Sun Safe SPF50+ PA++++ 50ml

$55.00 $62.00 11% offsaving
Frank Body Niacinamide Correcting Body Serum 140mlFrank Body Niacinamide Correcting Body Serum 140ml
Frank Body Niacinamide Correcting Body Serum 140ml

$22.00 $37.00 41% offsaving
Wildsmith Skin Gilden Candle 230gWildsmith Skin Gilden Candle 230g
Wildsmith Skin Gilden Candle 230g

$86.00 $143.00 40% offsaving
Murdock London Home & Away (Worth £32)
Murdock London Home & Away (Worth £32)

$42.00 $46.00 9% offsaving
Frank Body Squeaky CheeksFrank Body Squeaky Cheeks (Worth £19)
Frank Body Squeaky Cheeks (Worth £19)

$15.00 $37.00 59% offsaving
Huxley Eye Cream; Concentrate On 30mlHuxley Eye Cream; Concentrate On 30ml
Huxley Eye Cream; Concentrate On 30ml

$79.00 $88.00 10% offsaving
ANSWR Exfoliating Hair Removal DropANSWR Exfoliating Hair Removal Drop
ANSWR Exfoliating Hair Removal Drop

$39.00 $56.00 30% offsaving
Wildsmith Skin Refill Brumal Candle 230gWildsmith Skin Refill Brumal Candle 230g
Wildsmith Skin Refill Brumal Candle 230g

$69.00 $86.00 20% offsaving
Murdock London Vintage PomadeMurdock London Vintage Pomade
Murdock London Vintage Pomade

$23.00 $39.00 41% offsaving
Murdock London Beard Balm 50mlMurdock London Beard Balm 50ml
Murdock London Beard Balm 50ml

$40.00 $44.00 9% offsaving
Huxley Essence; Grab Water 30mlHuxley Essence; Grab Water 30ml
Huxley Essence; Grab Water 30ml

$69.00 $77.00 10% offsaving
PSA FOLLOW THE LIGHT Multi Acids & Vitamin C Radiance Peel PSA FOLLOW THE LIGHT Multi Acids & Vitamin C Radiance Peel
PSA FOLLOW THE LIGHT Multi Acids & Vitamin C Radiance Peel

$84.00
Innersense Sweet Spirit Leave-In Conditioner Fragrance Free 59ml
Innersense Sweet Spirit Leave-In Conditioner Fragrance Free 59ml

$16.00 $20.00 20% offsaving
PSA LIQUID CLARITY BHA & Bakuchiol Blemish Recovery BoosterPSA LIQUID CLARITY BHA & Bakuchiol Blemish Recovery Booster
PSA LIQUID CLARITY BHA & Bakuchiol Blemish Recovery Booster

$54.00
PSA MIDNIGHT COURAGE Rosehip & Bakuchiol Retinoid Night OilPSA MIDNIGHT COURAGE Rosehip & Bakuchiol Retinoid Night Oil
PSA MIDNIGHT COURAGE Rosehip & Bakuchiol Retinoid Night Oil

$84.00
Wildsmith Skin Two Organic Muslin Mitts in white packagingWildsmith Skin Two Organic Muslin Mitts
Wildsmith Skin Two Organic Muslin Mitts

$22.00 $29.00 24% offsaving
Murdock London Hair PlayMurdock London Hair Play
Murdock London Hair Play

$35.00 $39.00 10% offsaving

Future Of Beauty 2.0

Discover The Latest And Greatest In Beauty's Up And Coming

Read More
Dark green Wildsmith Skin 4D Protection Serum 30ml bottle next to white boxWildsmith Skin 4D Protection Serum 30ml
Wildsmith Skin 4D Protection Serum 30ml

$130.00 $153.00 15% offsaving
Frank Body Original Coffee Scrub 200gFrank Body Original Coffee Body Scrub 200g
Frank Body Original Coffee Body Scrub 200g

$18.00 $30.00 40% offsaving
Huxley Toner; Extract It 120mlHuxley Toner; Extract It 120ml
Huxley Toner; Extract It 120ml

$55.00 $61.00 10% offsaving
Frank Body Niacinamide Body Scrub 100gFrank Body Niacinamide Body Scrub 100g
Frank Body Niacinamide Body Scrub 100g

$11.00 $18.00 39% offsaving
Innersense Repair Mask Travel SizeInnersense Repair Mask Travel Size
Innersense Repair Mask Travel Size

$17.00 $21.00 19% offsaving
Murdock London Revitalising Scalp Care ConditionerMurdock London Revitalising Scalp Care Conditioner
Murdock London Revitalising Scalp Care Conditioner

$25.00 $41.00 39% offsaving
Huxley Oil Essence; Essence-like, Oil-like 30mlHuxley Oil Essence; Essence-like, Oil-like 30ml
Huxley Oil Essence; Essence-like, Oil-like 30ml

$69.00 $77.00 10% offsaving
Irene Forte Sage Body OilIrene Forte Sage Body Oil
Irene Forte Sage Body Oil

$163.00 $191.00 15% offsaving
Dark green Wildsmith Skin Double Clay Refining Mask 50ml tub with white boxWildsmith Skin Double Clay Refining Mask 50ml
Wildsmith Skin Double Clay Refining Mask 50ml

$103.00 $138.00 25% offsaving
Huxley Skin Glow Cream; Vita Radiance 50mlHuxley Skin Glow Cream; Vita Radiance 50ml
Huxley Skin Glow Cream; Vita Radiance 50ml

$43.00 $47.00 9% offsaving
PSA LIGHT UP Vitamin C & E Flash Brightening MaskPSA LIGHT UP Vitamin C & E Flash Brightening Mask
PSA LIGHT UP Vitamin C & E Flash Brightening Mask

$79.00
Irene Forte Skincare Apricot Penta Acid PolishIrene Forte Skincare Apricot Penta-Acid Polish
Irene Forte Skincare Apricot Penta-Acid Polish

$179.00 $210.00 15% offsaving
Irene Forte night renewal travel kit with eye mask on a white background
Irene Forte Skincare Night Renewal Travel Kit

$145.00 $182.00 20% offsaving
Huxley Cleansing Oil; Be Clean, Be Moist 200mlHuxley Cleansing Oil; Be Clean, Be Moist 200ml
Huxley Cleansing Oil; Be Clean, Be Moist 200ml

$73.00 $82.00 11% offsaving
Beige candle on a white backgroundWildsmith Skin Refill Gilden Candle 230g
Wildsmith Skin Refill Gilden Candle 230g

$69.00 $86.00 20% offsaving
Huxley Skin Glow Toner; Vita Radiance 200mlHuxley Skin Glow Toner; Vita Radiance 200ml
Huxley Skin Glow Toner; Vita Radiance 200ml

$37.00 $41.00 10% offsaving
Wildsmith Skin Radiance Light Serum bottle on a white backgroundWildsmith Skin Radiance Light Serum 30ml
Wildsmith Skin Radiance Light Serum 30ml

$98.00 $163.00 40% offsaving

A Message From Paul & Julia

"As part of Future of Beauty, we are seeking brands that have something important to say; a real point of difference. Brands that deliver a great result for the customer, which can hopefully be backed by user trials and clinical studies. And of course we want brands that are seeking a partner that can give them a platform and a voice in such a busy and crowded industry.”