Future of Beauty

Support Emerging Beauty Brands

Introducing our new project, Future of Beauty. Created to support and shine a light on emerging, up-and-coming brands in the industry, get to know beauty's most budding stars.

Designed to support and shine a light on the emerging up-and-coming brands in our ever-expanding industry, we’re here to showcase beauty’s most budding stars.

From a pandemic-born brand created from the need to combat stressed out skin and maskne, right through to a brand harnessing the power of nature with their beautifully blended botanical formulas, transform your body and mind with twelve incredible beauty collections you’ll love.

It’s time to get to know your future favourites.

Future of Beauty

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Coming Soon
ANSWR At-home Lash Extension Tool Kit
Coming Soon
ANSWR At-home Lash ExtensionANSWR At-home Lash Extension L
Coming Soon
ANSWR At-home Lash ExtensionANSWR At-home Lash Extension S
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Murdock London Shaving CreamMurdock London Shaving Cream

Future Of Beauty 2.0

Discover The Latest And Greatest In Beauty's Up And Coming

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Murdock London Redchurch St. Collection
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Helichrysum Toner 200ml sizeIrene Forte Skincare Helichrysum Toner
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Frank Body Rosehip Dry Body Oil 120mlFrank Body Rosehip Dry Body Oil 120ml
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ANSWR At-home Lash ExtensionANSWR At-home Lash Extension M
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Silver Wildsmith Skin Aluminium Hand and Body Wash 300ml bottleWildsmith Skin Aluminium Hand and Body Wash 300ml CLEARANCE
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Murdock London Beard HeroesMurdock London Beard Heroes

A Message From Paul & Julia

"As part of Future of Beauty, we are seeking brands that have something important to say; a real point of difference. Brands that deliver a great result for the customer, which can hopefully be backed by user trials and clinical studies. And of course we want brands that are seeking a partner that can give them a platform and a voice in such a busy and crowded industry.”