Irish Hair Rituals. Biotech Performance.

Founded in 2019 by Yolanda Cooper, WE ARE PARADOXX was introduced as the ‘eco-chic brand that just does things differently.’

Created to bring natural, high-performance, vegan, and cruelty-free hair and body care to the industry, WE ARE PARADOXX is the only truly sustainable haircare brand.

Yolanda said: "when I looked at my bathroom shelf, I saw a huge disconnect in the products I was using. The skincare and cosmetics were all natural, organic and of the highest quality and performance. The hair and bodycare was just... not. No brand was offering products that I connected with. Natural haircare looked and felt lacklustre; and most interesting, innovative brands offered products containing toxic ingredients. So, I created WE ARE PARADOXX, the cool, clean, and sustainable, hair + body brand.

Plastic Free Beauty

To fight the war against plastic waste, and to help reduce the amount of plastic reaching our oceans and landfill. WE ARE PARADOXX use aluminium packaging. This material can be infinitely recycled without losing its grade and form – something that can’t be said about plastic. As WE ARE PARADOXX note, recycling plastic or using recycled plastic just isn't enough to protect our environment.

Working to further their efforts, WE ARE PARADOXX established Plastic Free Beauty Day (June 17th) to support and encourage the beauty industry to move away from plastic packaging.

Face The Future is an authorised stockist of WE ARE PARADOXX. Their product range is available to buy online or by phone on 0113 282 7744.

For a truly bespoke haircare service or advice on the best WE ARE PARADOXX products for you, complete our online real-time haircare questionnaire. Quick and easy, it's the perfect way to find the perfect haircare products just for you. Get your personalised recommendations now with our Hair Test here. 


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Advice For Life

Advice for life

We have grown from an advanced skin clinic to a trusted skincare and self-care online retailer but our drive to help let every version of you shine hasn’t changed. Our team of skin experts are always on hand to help advise you through your skin and self-care journeys!

Take our popular real-time results test and get a recommended routine of products bespoke to your skin type and concerns within a matter of minutes. Looking for something more in-depth? Our personalised skincare consultation service is perfect for you. You’ll receive a detailed product guide packed full of advice from one of our skin experts within 3 working days. Just take our skin test to start your journey with us today.  

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