Future of Beauty

Introducing our new project, Future of Beauty. Created to support and shine a light on emerging, up-and-coming brands in the industry, get to know beauty's most budding stars.

A message from Paul & Julia

"As part of Future of Beauty, we are seeking brands that have something important to say; a real point of difference. Brands that deliver a great result for the customer, which can hopefully be backed by user trials and clinical studies. And of course we want brands that are seeking a partner that can give them a platform and a voice in such a busy and crowded industry.”

Shop Future of Beauty

Our Future of Beauty 2.0 Brands

Murdock London

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SBTRCT

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Irene Forte

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Minimalist

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Shakeup Cosmetics

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PSA

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Murdock London

Used in their quirky, cool barbershops in London hotspots, discover the selection of beard care, haircare, bodycare, and shaving products designed to take your grooming routine to the next level.

Murdock London King's Road Collection

$96.00

Murdock London Shaving Cream

$67.00

Murdock London Pre Shave Oil

$43.00

Murdock London Beard Moisturiser 150ml

$50.00

Murdock London Post Shave Balm 150ml

$45.00

Murdock London Beard Oil 50ml

$39.00

Murdock London Sea Salt Hair Styling Spray

$41.00

Murdock London Textured Hair Cream

$47.00

Murdock London Quince & Oakmoss Shampoo

$39.00

Murdock London Beard Balm 50ml

$43.00

Murdock London Matt Mud

$37.00

Murdock London Black Tea Body Wash

$41.00

Irene Forte

From purifying and hydrating skincare to skincare designed to improve the visible signs of ageing, this lovingly created line will help you to achieve and maintain healthy, glowing skin.

New

Irene Forte Aloe Face Cream

$231.00

New

Irene Forte Rose Body Oil

$204.00

New

Irene Forte Sage Body Oil

$185.00

Irene Forte Skincare Hibiscus Night Cream

$305.00

Irene Forte Phytomelatonin Rejuvenating Serum

$416.00

Irene Forte Skincare Almond Cleansing Milk

$157.00

Irene Forte Skincare Hibiscus Serum

$287.00

Irene Forte Skincare Helichrysum Toner

$185.00

Irene Forte Hibiscus Serum Refill 30ml

$252.00

Irene Forte Skincare Hibiscus Night Cream Refill 50ml

$268.00

Irene Forte Skincare Prickly Pear Face Cream

$259.00

Irene Forte Pistachio Body Oil with Phytomelatonin

$222.00

PSA

Born from one of our customer’s most-loved brands, Allies of Skin, PSA was created to bring efficacious yet wallet-friendly products to the market. Standing for Purposeful Skincare by Allies, the range is made from a collection of products that are each designed to serve a specific purpose.

New

PSA LIGHT UP Vitamin C & E Flash Brightening Mask - Short Dated

$52.00 $76.00 32% offsaving

PSA HEROINE Mandelic & Licorice Superfood Glow Toner

$65.00

PSA RESET Acai & Manuka Honey Nourishing Cleanser

$54.00

PSA GOALS Multi Acids & Probiotics Perfecting Night Serum

$82.00

PSA SILVER LINING Dioic & Willowherb Clarifying Cream

$69.00

PSA FOLLOW THE LIGHT Multi Acids & Vitamin C Radiance Peel

$82.00

PSA THE MOST Hyaluronic Super Nutrient Hydration Serum

$78.00

PSA LIGHT UP Vitamin C & E Flash Brightening Mask

$76.00

PSA VISIBLE IMPROVEMENT Peptides & Niacinamide Serum

$74.00

PSA LIQUID PANACEA Centella & Kombucha Firming Recovery Booster

$52.00

Minimalist

Committed to creating products that are transparent, comprehensive, and efficacious, Minimalist formulas are designed to deliver exactly what they claim.

New