Future of Beauty

Introducing our new project, Future of Beauty. Created to support and shine a light on emerging, up-and-coming brands in the industry, get to know beauty's most budding stars.

A message from Paul & Julia

"As part of Future of Beauty, we are seeking brands that have something important to say; a real point of difference. Brands that deliver a great result for the customer, which can hopefully be backed by user trials and clinical studies. And of course we want brands that are seeking a partner that can give them a platform and a voice in such a busy and crowded industry.”

Shop Future of Beauty

Our Future of Beauty 2.0 Brands

Murdock London

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SBTRCT

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Irene Forte

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Minimalist

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Shakeup Cosmetics

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PSA

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Murdock London

Used in their quirky, cool barbershops in London hotspots, discover the selection of beard care, haircare, bodycare, and shaving products designed to take your grooming routine to the next level.

Murdock London RedChurch Street

$103.00 $115.00 10% offsaving

Murdock London Daily Shave Companion (Worth £56)

$75.00

Murdock London King's Road Collection

$90.00 $100.00 10% offsaving

Murdock London Revitalising Scalp Care Conditioner

$24.00 $40.00 40% offsaving

Murdock London Vintage Pomade

$35.00 $39.00 10% offsaving

Murdock London Shave Oil

$40.00 $44.00 9% offsaving

Murdock London Matt Mud

$35.00 $39.00 10% offsaving

Murdock London Sea Salt Hair Styling Paste

$35.00 $39.00 10% offsaving

Murdock London Beard Moisturiser 150ml

$47.00 $52.00 10% offsaving

Murdock London Sea Salt Hair Styling Spray

$38.00 $42.00 10% offsaving

Murdock London Post Shave Balm 150ml

$42.00 $46.00 9% offsaving

Murdock London Beard Oil 50ml

$36.00 $40.00 10% offsaving

Irene Forte

From purifying and hydrating skincare to skincare designed to improve the visible signs of ageing, this lovingly created line will help you to achieve and maintain healthy, glowing skin.

Irene Forte Skincare Phytomelatonin Rejuvenating Eye Cream 15ml

$214.00 $267.00 20% offsaving

Irene Forte Aloe Face Cream

$203.00 $239.00 15% offsaving

Irene Forte Sage Body Oil

$162.00 $191.00 15% offsaving

Irene Forte Skincare Apricot Penta-Acid Polish

$179.00 $210.00 15% offsaving

Irene Forte Pistachio Face Oil

$211.00 $248.00 15% offsaving

New

Irene Forte skincare products including a jar, applicator, and tube on a white background

Irene Forte Skincare Eye & Lip Recovery Ritual Bundle

$279.00 $328.00 15% offsaving

Irene Forte Skincare Hibiscus Night Cream 50ml

$252.00 $315.00 20% offsaving

Irene Forte Hibiscus Serum Refill 30ml

$208.00 $259.00 20% offsaving

Irene Forte skincare serum bottle and packaging on a white background

Irene Forte Skincare Triple Level Hyaluronic Serum

$168.00 $210.00 20% offsaving

Irene Forte Prickly Pear Face Cream Refill

$188.00 $235.00 20% offsaving

Irene Forte Skincare Rose Face Oil

$176.00 $219.00 20% offsaving

Irene Forte Skincare Bio-Peptide Lip Treatment With Lipo-HA Complex 10ml

$49.00 $61.00 20% offsaving

PSA

Born from one of our customer’s most-loved brands, Allies of Skin, PSA was created to bring efficacious yet wallet-friendly products to the market. Standing for Purposeful Skincare by Allies, the range is made from a collection of products that are each designed to serve a specific purpose.

PSA Radiance Bundle

$114.00 $162.00 30% offsaving

PSA VISIBLE IMPROVEMENT Peptides & Niacinamide Serum

$54.00 $77.00 30% offsaving

PSA SILVER LINING Dioic & Willowherb Clarifying Cream

$50.00 $71.00 30% offsaving

PSA MIDNIGHT COURAGE Rosehip & Bakuchiol Retinoid Night Oil

$59.00 $84.00 30% offsaving

PSA GOALS Multi Acids & Probiotics Perfecting Night Serum

$59.00 $84.00 30% offsaving

PSA FOLLOW THE LIGHT Multi Acids & Vitamin C Radiance Peel

$59.00 $84.00 30% offsaving

PSA LIGHT UP Vitamin C & E Flash Brightening Mask

$55.00 $79.00 30% offsaving

PSA LIQUID PANACEA Centella & Kombucha Firming Recovery Booster

$38.00 $54.00 30% offsaving

PSA THE MOST Hyaluronic Super Nutrient Hydration Serum

$56.00 $80.00 30% offsaving

Minimalist

Committed to creating products that are transparent, comprehensive, and efficacious, Minimalist formulas are designed to deliver exactly what they claim.