Future of Beauty

Introducing our new project, Future of Beauty. Created to support and shine a light on emerging, up-and-coming brands in the industry, get to know beauty's most budding stars.

A message from Paul & Julia

"As part of Future of Beauty, we are seeking brands that have something important to say; a real point of difference. Brands that deliver a great result for the customer, which can hopefully be backed by user trials and clinical studies. And of course we want brands that are seeking a partner that can give them a platform and a voice in such a busy and crowded industry.”

Shop Future of Beauty

Our Future of Beauty 2.0 Brands

Murdock London

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SBTRCT

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Irene Forte

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Minimalist

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Shakeup Cosmetics

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PSA

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Murdock London

Used in their quirky, cool barbershops in London hotspots, discover the selection of beard care, haircare, bodycare, and shaving products designed to take your grooming routine to the next level.

Murdock London King's Road Collection

$77.00 $96.00 20% offsaving

Murdock London Shaving Cream

$47.00 $66.00 29% offsaving

Murdock London Sea Salt Hair Styling Spray

$29.00 $41.00 29% offsaving

Murdock London Beard Shampoo 250ml

$29.00 $41.00 29% offsaving

Murdock London Sea Salt Paste

$26.00 $37.00 30% offsaving

Murdock London Matt Mud

$26.00 $37.00 30% offsaving

Murdock London Texture Paste

$26.00 $37.00 30% offsaving

Murdock London Black Tea Body Wash

$29.00 $41.00 29% offsaving

Murdock London Sea Salt Volume Mousse

$27.00 $39.00 31% offsaving

Murdock London Hair Play

$26.00 $37.00 30% offsaving

Murdock London Quince & Oakmoss Shampoo

$27.00 $39.00 31% offsaving

Murdock London Vintage Pomade

$26.00 $37.00 30% offsaving

Irene Forte

From purifying and hydrating skincare to skincare designed to improve the visible signs of ageing, this lovingly created line will help you to achieve and maintain healthy, glowing skin.

Irene Forte Skincare Morning Glow Routine

$220.00

Irene Forte Skincare Overnight Rejuvenation Routine

$193.00

Irene Forte Skincare Hibiscus Night Cream

$303.00

Irene Forte Skincare Hibiscus Night Cream Refill 50ml

$266.00

Irene Forte Phytomelatonin Rejuvenating Serum

$413.00

Irene Forte Skincare Prickly Pear Face Cream

$257.00

Irene Forte Skincare Hibiscus Serum

$285.00

Irene Forte Skincare Olive Eye Cream

$257.00

Irene Forte Hibiscus Serum Refill 30ml

$250.00

Irene Forte Skincare Almond Cleansing Milk

$156.00

Irene Forte Skincare Pistachio Face Mask

$239.00

Irene Forte Pistachio Body Oil with Phytomelatonin

$220.00

PSA

Born from one of our customer’s most-loved brands, Allies of Skin, PSA was created to bring efficacious yet wallet-friendly products to the market. Standing for Purposeful Skincare by Allies, the range is made from a collection of products that are each designed to serve a specific purpose.

PSA GOALS Multi Acids & Probiotics Perfecting Night Serum

$81.00

PSA SILVER LINING Dioic & Willowherb Clarifying Cream

$68.00

PSA VISIBLE IMPROVEMENT Peptides & Niacinamide Serum

$74.00

PSA THE MOST Hyaluronic Super Nutrient Hydration Serum

$77.00

PSA LIGHT UP Vitamin C & E Flash Brightening Mask

$76.00

PSA LIQUID PANACEA Centella & Kombucha Firming Recovery Booster

$52.00

PSA LIGHT UP Vitamin C & E Flash Brightening Mask - Short Dated

$52.00 $76.00 32% offsaving

Minimalist

Committed to creating products that are transparent, comprehensive, and efficacious, Minimalist formulas are designed to deliver exactly what they claim.

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