In Conversation With BREAD Beauty Supply's Founder Maeva Heim: Simplifying Hair Care For Curls, Coils, and Kinks
Founded by Maeva Heim in 2020, BREAD Beauty Supply, a Black-owned haircare brand, provides a minimalist, yet effective line of haircare products tailored to meet the needs of people with kinky, coily, or curly hair. Focusing on providing high-quality, essential, and time-saving haircare for curly hair, BREAD Beauty Supply simplifies textured haircare routines, their minimalist hair creams, cleansers, and nourishing hair oils, hydrating, defining, and enhancing your curls without weighing them down.
Chatting with Maeva, we found out more about her inspiration behind the revolutionary haircare brand, finding out why she strived for change in the haircare industry, and what plans she has for the future of BREAD Beauty Supply.Â
Inspired by her mother’s hair salon in Perth, Maeva wanted to create a brand that not only catered to diverse hair types, but also prioritised clean, uncomplicated ingredients, and fun, practical solutions for everyday haircare.
Maeva shares: "My first foray into beauty was back in the 90’s at my Mother’s African Hair Braiding salon. It was one of the very first African hair salons in the entire country, and one of my very first experiences in the beauty industry. From the age of 10 I would spend my weekends there braiding customers’ hair, sweeping the floors, answering the phone, and managing the booking diary. It was a lot like playing ‘shops’, but with a real cash register! We would import a lot of haircare products from the US that were designed for textured hair and sell them in the salon. That’s how I initially became familiar with the category and what was available in the market for curly and textured hair."
Maeva explains: "It wasn’t until I went on a trip to the United States when I stumbled upon a big gap in the market for women like me, who have curly or coily hair. I couldn’t find any brands on the market catering to my hair type that I could relate to. All of the brands I came across felt dated. They all seemed to speak in the same way, look the exact same, and the product selection was incredibly confusing. I was extremely overwhelmed and confused. I just wanted to know how to wash my hair, and felt like brands weren’t providing that guidance in a super simple, time efficient way. It was in that moment I realised the idea of what I wanted from a brand in this space simply wasn’t out there, I desperately wanted a brand like BREAD to exist, so I had to build it."
Why BREAD?
An ingenious nod to the brand's focus on daily essentials and the delicious scent of freshly baked bread that infuses the entire coily haircare range, BREAD, the brand's name, highlights that this range of shampoos, conditioners, and hair oils, is a staple, providing a nourishing foundation for healthy, beautiful hair.
Typically made with simple, natural ingredients, BREAD Beauty Supply emphasise the importance of clean and natural formulas infused with botanical extracts and fruit oils to keep your hair bouncy, curly, and shiny.
Meava shares: "BREAD started in basics; shampoos, conditioners, oils, and we’ve since evolved based on customer feedback to dive deeper into styling products. People really respond to our stylers, so we’re leaning into that more. In the next five years you can expect the BREAD universe to expand into other categories."
Inclusive, Simplified Haircare
Focusing on inclusivity and representation, BREAD Beauty Supply is a breath of fresh in the beauty industry, highlighting the importance of targeted haircare for Black people, and people with textured, curly, coily, or kinky hair.
Stripping back complicated haircare routines to just the basics, BREAD Beauty Supply provides just a few haircare staples to keep your hair healthy, making it perfect for people who want a fuss-free haircare routine that doesn't require multiple products to achieve their dream hair and doesn’t cause damage or irritation to delicate strands.
Maeva Shares: "BREAD doesn’t take itself too seriously. We make high performance products that deliver quick results so that you can spend less time doing your hair, and more time doing literally anything else. Hair is important, but it’s not the be-all-end-all and we don’t pretend that it is. We want to empower people to take their time back, and feel liberated from having to spend hours on their hair, or use 20 different products."
Four Of Our Favourites From BREAD Beauty Supply
Intrigued by BREAD Beauty Supply and want to know more? We’ve rounded up four of our favourites from the inclusive haircare brand, sharing with you what we think is the best curl treatment and the best hair oil for coily, curly, and textured hair.
Bread Beauty Supply Hair Cream: Elastic Bounce
Intensely nourishing your curls to enhance, define, and soften your strands, this BREAD Beauty Supply Hair Cream: Elastic Bounce is enriched with superfoods to restore health to damaged hair, while deeply moisturising, and providing hold to all styles.
Bread Beauty Supply Hair Oil: Everyday Gloss
Perfect for replenishing and restoring your strands every day, this BREAD Beauty Supply Hair Oil: Everyday Gloss intensely conditions and enhances shine without greasiness or stickiness.
Infused with a sweet, strawberry scent, this versatile hair oil coats your hair in fatty acids repairing from the inside out to reveal glossy, visibly moisturised locks.
Bread Beauty Supply Hair Mask: Creamy Deep Conditioner
Cushioning your hair in a cloud of softness, this BREAD Beauty Supply Hair Mask: Creamy Deep Conditioner is enriched with an intensely moisturising super fruit formulation that softens, smooths, and enhances the shine of your strands.
The perfect hybrid between a mask, hair treatment, and conditioner, this nourishing hair mask restores hydration to your stands without weighing them down, leaving coily, curly, and kinky strands perfectly soft and shiny.
Bread Beauty Supply Hair Wash: Gentle Milky Hair Cleanser
Replicating the benefits of a facial cleanser, this BREAD Beauty Supply Hair Wash: Gentle Milky Hair Cleanser nourishes your hair without stripping away any essential oils or nutrients, the gentle and effective formula cleansing your hair, soothing your scalp, and detangling your strands.
Specifically created for thick, curly, and coily hair, this milky textured cleanser softens and moisturises your curls, leaving them soft, shiny, and full of vitality and definition.
Shop BREAD Beauty Supply
Loved learning all about BREAD Beauty Supply? Stick around a while longer and delve into another blog post dedicated to Sunscreen For Black Skin: Tips For Soothing And Shielding Your Skin This Summer.
